City of Santa Fe, NM
10/22/2026 | Press release | Distributed by Public on 10/22/2026 14:01
Books Behind the Business: Shoe Dog with Brian Lock
Join the City of Santa Fe Economic Development Division for the next installment of Books Behind the Business, featuring Brian Lock, owner and CEO of Santa Fe Brewing Company.
Brian joined New Mexico's original craft brewery as a partner in 1996, later became its sole owner, and helped grow it into one of the largest craft breweries in the Southwest. He'll discuss Phil Knight's Shoe Dog: A Memoir by the Creator of Nike and share insights into entrepreneurship, leadership, and what it takes to build a successful business.
Whether you're a business owner, entrepreneur, creative professional, student, or simply interested in thoughtful conversations about leadership and community, this event offers an opportunity to learn, connect, and exchange ideas.
Event Details
Date: Tuesday, November 17, 2026
Time: 5:30-6:45 p.m.
Location: Santa Fe Brewing Company, Community Room (upstairs in the main building), 35 Fire Place
No advance reading is required! Whether you've read Shoe Dog or are simply interested in learning from Brian's experience, everyone is welcome to join the conversation.
City of Santa Fe, NM published this content on October 22, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on October 22, 2026 at 20:01 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]