How AI is accelerating innovation in agriculture

AI is reshaping agriculture - and CNH is at the forefront of this transformation. In one of the world's oldest industries, we have been supporting farmers through innovation and engineering for over 180 years. Today, as they face challenges such as constrained farming land, a changing climate and labor shortages, we're delivering AI-powered solutions that help them work smarter and more sustainably.

On CNH combines, tractors, and sprayers, AI systems make complex decisions in real time, from steering vehicles to optimizing inputs all to improve productivity and yields. Technologies such as SenseApply™ sprayer automation use machine vision to apply treatment only where needed, cutting herbicide use and increasing productivity for farmers each year.

In our latest A Sustainable Yearstory, CNH experts, including Head of Technology Strategies and Product Innovation, Francesca Protano, share how AI is making farming smarter, faster, and more sustainable. The story also features insights from Dr. Dennis Buckmaster, professor and expert in digital agriculture and AI at Purdue University, on how AI and connectivity are shaping the future of farming.

Read the full story at: https://publications.cnhindustrial.com/a-sustainable-year-2024-2025/ai-in-ag

Basildon, October 9, 2025