Wayne Bank Promotes Justin Roach to Creative Officer

Honesdale, PA- Jim Donnelly, President and Chief Executive Officer of Wayne Bank, is pleased to announce the promotion of Justin Roach to Creative Officer.

"Justin's creativity, passion, and dedication to Wayne Bank make him exceptionally deserving of this promotion," said Mr. Donnelly. "Since joining our team in 2014, he has played a pivotal role in shaping and elevating our brand. Through his artistic vision and storytelling expertise, Justin has helped define the Bank's visual identity and strengthen the overall customer experience in ways that continue to set us apart."

In this role, Justin oversees the Bank's visual marketing strategy, brand performance, and digital presence, including social media and online representation. A valued member of the Wayne Bank team for more than eleven years, he has led numerous digital campaigns and creative initiatives that have enhanced brand awareness and engagement. Known for his positive energy, collaborative spirit, and adaptability, Justin brings both creativity and strategic insight into the Bank's marketing efforts.

Justin holds a Bachelor of Arts degree in Communication from the University of Scranton. In addition to his work at Wayne Bank, he has built an impressive freelance career and extensive creative portfolio, with more than 25 years of experience in the entertainment industry. His work includes serving as a lead illustrator and designer for a variety of high-profile clients, including Snoop Dogg. Prior to joining Wayne Bank, Justin held a visual and social media role at the University of Pittsburgh. He currently resides in Scranton with his girlfriend, Rebekah.

Wayne Bank is a subsidiary of Norwood Financial Corp., Member FDIC, and is located in Honesdale, Pennsylvania. The Bank has 29 Community Offices serving Wayne, Pike, Monroe, Lackawanna, and Luzerne Counties in Pennsylvania, along with Delaware, Sullivan, Otsego, Ontario, and Yates Counties in New York. The stock trades on the NASDAQ Global Market under the symbol - NWFL.