Edinburgh STYLE returns as the city’s ultimate celebration of fashion and culture

Five days of runway shows, creative collaborations, and unmissable shopping land at the end of March 2026

St James Quarter, Edinburgh's most stylish retail and lifestyle destination, is delighted to announce the return of its much-loved Edinburgh STYLE event for 2026, with an expanded five-day programme running from Wednesday 25th to Sunday 29th March. Bringing together fashion, beauty and culture in the heart of the capital, Edinburgh STYLE 2026 will deliver a city-wide moment packed with runway shows, trend-led talks, live music and in-store experiences.

Two headline fashion moments will anchor the programme, bringing the drama and energy of the runway to the Quarter. Wednesday 25^thMarchwill launch this year's event with a high-octane catwalk show featuring Essential Edinburgh backed brands from the City's George Street and St James Quarter BID area. In B3 the underground vibe of the location will be brought to life with a runway filled with breakers, skaters, influencers and models. Then on Saturday 28^thMarchduring the afternoon there will be a beautifully crafted moment of fashion, dance and music which will surprise and entertain guests. The final show of this year's event will be a very special one in partnership with Business Beats Cancer Edinburgh, on behalf of Cancer Research UK, during the evening of Saturday 28th March.

At the heart of the event will be the ever-popular STYLE Stage, located on Level 3 of the Galleria, hosting a packed programme of free beauty masterclasses, style workshops and expert panel talks. From confidence-boosting beauty tips and capsule wardrobe refreshes to trend forecasting and insider advice, the stage will offer guests the chance to learn directly from industry leaders and discover what's shaping the season ahead.

Across the five days visitors can also enjoy a vibrant schedule of in-store activations including exclusive events, live music, refreshments, giveaways and gifts with purchase, bringing fashion, hospitality and culture together under one roof. A beautifully illustrated collectible map by collaborator Holly Sharpe will highlight all the brands across George Street and the Quarter who are participating.

To celebrate the return of Edinburgh STYLE for 2026, St James Quarter has also partnered with Timorous Beasties to create a striking visual takeover within the Quarter. Selected pillars on Level 4 of the Galleria will be wrapped in the studio's bold new Graffiti Skater wallpaper design for 2026 transforming the space into an unexpected editorial backdrop. Blending contemporary urban expression with Timorous Beasties' signature subversive classicism, the design draws on Rococo swirls and Victorian silhouette paper cuts layered with expressive graffiti repeats, creating a visual narrative that feels both anarchic and poetic while celebrating individuality, defiance and the beauty found in urban chaos.

Susan Hewlett, Brand & Marketing Director at St James Quarter, said:
"Edinburgh STYLE has become one of the most anticipated moments in our annual calendar, and we're thrilled to be bringing it back for 2026 with a more diverse and inspiring cultural programme. From the return of our STYLE Stage masterclasses and panel talks to incredible in-store experiences, live music and three standout fashion shows, this year is all about celebrating creativity, confidence and self-expression. We are also especially proud to partner with Business Beats Cancer Edinburgh, supporting their vital fundraising efforts whilst providing cancer survivors with a meaningful platform to showcase their resilience and inspiring journeys."

With more still to be announced, Edinburgh STYLE 2026 is set to become the defining moment where fashion, culture and the city come together cementing its place as the biggest shopping and style event of the year in Scotland.

For more information, please visit https://stjamesquarter.com/