Southeast Toyota Finance Celebrates 45 Years of Driving Access, Trust and Impact

For 45 years, Southeast Toyota Finance (SET Finance) has served as a trusted partner to Toyota dealers across the Southeast and a reliable financing resource for generations of customers. Founded in 1981 to expand access to credit and competitive rates, the company is marking this milestone by contributing more than $45,000 to the communities where its associates live and work.

South Florida: A donation to Gateway Community Outreach will help provide food, housing assistance and compassionate support for neighbors facing personal crises.

St. Louis: Support for Youth and Family Center will empower youth, families and seniors through education, health resources and food assistance, helping break cycles of poverty and build healthier, more independent lives.

Mobile: A gift to the Dumas Wesley Community Center will strengthen programs that deliver food, housing assistance and opportunities that support families and empower lives.

Established by JM Family Enterprises founder Jim Moran, SET Finance began as World Omni Financial Corp., the first captive auto finance company in the United States created for an import automaker. It was established to meet a clear need by helping dealers and customers access credit and competitive rates. In 1996, the company began operating as Southeast Toyota Finance, strengthening how it serves Southeast Toyota Distributors' dealers through personalized support and deep market expertise.

"For 45 years, our mission has been simple: help customers get behind the wheel and support our dealer partners with trusted financing solutions," said Casey Gunnell Jr., president of Southeast Toyota Finance. "That purpose, rooted in service and relationships, continues to guide us today. This anniversary is a testament to our associates and the dealers and customers who have placed their trust in SET Finance for so many years."

Over the span of four and a half decades, SET Finance has grown into one of the region's most respected auto finance providers, earning national recognition for customer experience, including three consecutive No. 1 rankings in J.D. Power's dealer satisfaction study. The company has remained focused on innovation, digital modernization and responsible lending while staying rooted in the people-first culture that defines JM Family.

As it looks ahead, Southeast Toyota Finance's focus remains the same: evolving with the needs of customers and dealers while honoring the values that sparked its founding.

"Jim Moran built this company on the belief that strong businesses are rooted in relationships, service and doing what is right for people," said Dan Chait, president and CEO of JM Family Enterprises. "That foundation continues to guide our businesses today and will remain central as we continue to grow and innovate to serve future generations."

About Southeast Toyota Finance
Southeast Toyota Finance (part of World Omni Financial Corp.) is a captive financial services company driven to delivering an exceptional dealership and customer experience for Toyota customers in the Southeast. The company offers a broad range of products and services to the 177 Toyota dealers in Alabama, Florida, Georgia, North Carolina, and South Carolina. Southeast Toyota Finance is the leading provider of finance and lease options for new Toyota vehicles within its footprint, consistently ranking at the top in market share and dealer satisfaction. The company is committed to strong dealer relationships and customer service, providing finance, retail and lease programs, college graduate and military rebate programs that drive customer and dealer loyalty. The company's portfolio of dealer loans includes inventory financing, real estate, and construction loans.

Southeast Toyota Finance is a subsidiary of JM Family Enterprises, Inc., a privately held company with $24.7 billion in revenue and more than 5,500 associates, which is headquartered in Deerfield Beach, Florida.