Now booking on Delta: New product names and travel experiences, flying this fall

All other seat products will include "Classic" and "Extra" tiered experiences for greater choice and more customization. (In some markets, customers may be offered "Refundable" options in place of "Extra," which will allow flexibility and trip cancellation for a refund at any time prior to departure.*)

^{*Basic, Classic and Extra available on flights originating from U.S. and Canada.}

The new products and experiences are available via a modernized shopping layout on Delta.com and Fly Delta app-one that will allow you to see key fare attributes at a glance and compare experiences across fares.

"As we listen and learn about what our customers want when it comes to their travel, we know that clarity and choice are paramount," said Eric Phillips, S.V.P. and Chief Digital Officer. "Our reimagined shopping experience gives customers more options and flexibility to pick the travel experience that works best for them, and a full picture of all the benefits of flying with Delta."

Curate your journey based on what matters most to you

We know that your travel needs and tastes evolve over time, or even from trip to trip. Your travel priorities on a business trip might be different than your priorities for your family vacation. With Delta's new booking experience, you can tailor your experience to your budget and priorities, getting the value that works for you.

New product experiences fly this fall

Delta's new branded seat products and experiences will begin flying Oct. 1 for flights originating from the U.S. and Canada. That means if you're purchasing a ticket between now and Sept. 30 to fly between now and Sept. 30, your booking and travel experiences will not change, though you may see our refreshed product names throughout your journey. If you're purchasing a ticket to fly on or after Oct. 1, your booking and travel journeys will now include the new branded products and related experiences.

New shopping experience, same Delta

Of course, no matter what experience you choose-from Delta Main Basic to Delta One Extra, Delta is proud to offer the same thoughtful and caring service that is the hallmark of our brand. We know the warmth of Delta people is what truly sets our customer experience apart, and it will continue to do so-across every product and every experience, on every flight.

"Our 100,000-plus team is committed to making Delta's customer experience, both on the ground and in the air, the best in the industry-one marked by a high degree of personalization, with offerings tailored to your individual preferences," said Erik Snell, Chief Customer Experience Officer. "We see this as a continuation of that journey: one in which customers are informed and empowered to select the right experience for them."

For more on Delta's new shopping experience, including frequently asked questions, visit Delta.com/travelexperiences.

Images of the shopping experience can be downloaded from the Media Resources page.