Novant Health and Oula celebrate opening of new maternity and gynecology clinic in Charlotte

CHARLOTTE, N.C. - Oula with Novant Health celebrated the opening of Oula's new Charlotte clinic with a ribbon-cutting ceremony, marking a new chapter in the organizations' collaboration to expand access to personalized, connected maternity and gynecology care for women and families across the Charlotte region.

Located in Charlotte's Cotswold neighborhood, the 3,200-square-foot clinic brings together midwives and obstetricians in a collaborative model designed to give patients greater continuity and choice throughout pregnancy, birth and the postpartum period. Oula Health's new clinic is the organization's first location in the Southeast.

"Every woman deserves to feel heard, supported and confident in the care she receives throughout her pregnancy and beyond," said Dr. Lewis Lipscomb, senior vice president and physician-in-chief of Novant Health's Women's & Children's Institute. "Our partnership with Oula expands patient choice to another model of maternity care while building on the remarkable care already available through Novant Health. Together, we're creating more opportunities for women and families to find care that meets their individual needs."

Through the partnership, patients receiving care at Oula's Charlotte clinic will have access to coordinated gynecological, prenatal and postpartum care, including in-person visits, telehealth services, 24/7 virtual support, educational resources and workshops. When it is time to give birth, Oula patients will deliver at Novant Health Presbyterian Medical Center, connecting their outpatient care with a leading hospital for women's and newborn care.

The collaboration reflects Novant Health's ongoing commitment to expanding access to high-quality women's health care and offering patients personalized care options throughout every stage of life.

"Opening our doors in Charlotte is an exciting milestone, but what matters most is what this partnership means for the women and families we serve," said Adrianne Nickerson, co-founder and CEO of Oula. "Together with Novant Health, we're bringing a connected approach to maternity care that gives families the support, information and care team they need throughout their journey."

Oula launched its first clinic in Brooklyn in 2021 and has since supported more than 3,000 births across its locations. The Charlotte clinic marks the organization's expansion into the Southeast and brings its collaborative midwifery and obstetric model to a growing community of families.

As Charlotte and the surrounding region continue to grow, Novant Health and Oula are committed to making high-quality, compassionate maternity care more accessible to the families who call the region home.

Patients interested in learning more about care at Oula in Charlotte and booking their first appointment can visit Oula's website here: https://my.oulahealth.com/book_now