Brazil, the world's largest coffee producer and exporter, has recently experienced a rise in domestic appreciation and production of specialty coffee. This growth is driven by dedicated producers, and strong research networks. Production, often small-scale and linked to sustainability certifications, requires significant investment and expertise, with profitability limited by challenges such as restricted access to credit, postharvest infrastructure, and technical support. The United States is the main export market, and Brazil is actively promoting specialty coffee globally through initiatives focused on quality and innovation.