New Syspro and SugarCRM Offering Delivers a Connected Sales-to-Shop Floor Solution for Manufacturers and Distributors

New Sugar for Syspro solution connects the knowledge of the back office
to empower the front office with newfound sales intelligence

TUSTIN, Calif. and SAN FRANCISCO - January 8, 2026 - Syspro, provider of purpose-built ERP for manufacturing and distribution, and SugarCRM, the intelligence-driven sales automation platform, have announced a new go-to-market partnership that gives manufacturers and distributors precision selling capabilities.

The new solution, Sugar for Syspro, connects ERP and CRM to help businesses manage complex product catalogs and channels, long buying cycles, and deep customer relationships in a single, connected environment.

Introducing Sugar for Syspro

By fully integrating with Syspro ERP, Sugar unifies product, customer, order, and service data into one shared view. This helps sales teams:

• See the full context of every account.

• Focus on the right actions to win new business.

• Strengthen customer loyalty and repeat sales.

• Support long-term account growth.

Sugar for Syspro delivers a standardized integration between Syspro ERP and SugarCRM, enabling faster go-live and time-to-value. Customers gain a single, connected system of record across operations and revenue teams.

Syspro and SugarCRM have committed to a long-term partnership focused on simplifying industrial business processes and customer relationships, reducing integration complexity, and accelerating customer value.

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Executive perspectives

"Our customers want technology partners who understand their world and work together on their behalf," said Johan Du Toit, SVP Strategic Growth at Syspro. "By combining SugarCRM's deep revenue intelligence with Syspro's purpose-built operational backbone, customers will get clarity, speed, and a more connected way to grow."

"This partnership reflects our commitment to delivering modern, AI-enabled capabilities without the integration burden that has traditionally slowed down digital transformation," he added.

"Manufacturers and distributors must quickly adapt to changing customer needs, product availability and market shifts," said Andrew White, SVP of Global Partnerships for SugarCRM. "Siloed systems and disconnected data slow business and negatively impact customer experience. With Sugar for Syspro, sales teams now spend their time proactively, where it matters most, benefiting from a clear understanding of their customers, prospects and business opportunities."

"ERP-CRM integration has the potential to deliver tremendous value for manufacturers, however it has been a persistent hurdle," said Predrag (PJ) Jakovljevic, Principal Analyst at Technology Evaluation Centers. "Delivering a true out-of-the-box ERP-CRM connection synchronizes customer-facing processes with what is actually happening on the shop floor and eliminates much of the integration 'plumbing' that has traditionally slowed value realization."

Part of Syspro's broader ecosystem strategy

Manufacturers and distributors already rely on Syspro's ERP platform for industry-specific solutions that provide real-time visibility, operational clarity, and resilience.

This extended partnership forms a key part of Syspro's global ecosystem strategy, supported by its Versori-powered iPaaS. The iPaaS provides fully validated, reusable integrations that reduce bespoke development, accelerate deployment, and lower total cost of ownership.

The partnership also lays the foundation for Syspro's upcoming global marketplace launching in 2026. The marketplace will offer curated, pre-integrated industry solutions, extensions, and AI-driven add-ons, making it easier for customers to extend their ERP environment with components that work together as a connected ecosystem.

See Sugar for Syspro in action

Manufacturers and distributors can see the new solution demonstrated in a live webinar on Tuesday, Jan. 20 at 11 a.m. ET / 4 p.m. GMT. The session will show how Sugar for Syspro strengthens customer relationships, unifies operations, and supports scalable growth. Register here.

About Syspro

Syspro is a purpose-built platform for manufacturing and distribution, helping mid-sized companies operate and grow with confidence. With a cloud-first, AI-enabled foundation and nearly 50 years of deep sector expertise, Syspro is engineered around how industrial businesses buy, make, move, and sell.

Its solutions bring clarity to complex operations, strengthen supply chains, and unlock measurable value through smarter planning, faster execution, and industry-ready integrations. Customers including Ken's Foods, AI Aluminium, Benchmade, Crown National, RFK Racing, Rae-line, Swartland, Toyota Racing Development (TRD), Verimark and Rhodes Food Group rely on Syspro to keep operations running smoothly and margins strong.

For more information, visit https://www.syspro.com/.

About SugarCRM

SugarCRM software helps sales teams cut through complexity, prioritize opportunities, and increase upsell using existing resources. It is designed for complex, relationship-driven industries such as manufacturing, wholesale, and distribution that need to accelerate growth and improve decision-making.

Thousands of companies in more than 120 countries rely on SugarCRM to engage with clarity, sell with consistency, and close with confidence. Headquartered in San Francisco, SugarCRM is backed by Accel-KKR.

For more information about SugarCRM, visit: https://www.SugarCRM.com.

Media Contacts

Quincy Standa

Touchdown PR (for Syspro)

[email protected]

713.302.9551

Emma Keates
Global Director, Communications, PR & Brand, Syspro

[email protected]

Erin Lutz
Lutz Public Relations and Marketing (for SugarCRM)
[email protected]
949.293.1055

Sarita Kincaid
Vice President, Corporate Communications, SugarCRM
[email protected]
408.913.2090