Facebook Social Media Advertising Always up-to-date list of Facebook ad sizes & specs

Last updated: August 22, 2025

If you're investing in social ads, you're investing in Facebook. As the world's largest social network, it's a critical channel for any brand's advertising strategy. In fact, according to the most recent Sprout Social Index™, it remains the #1 platform used by marketers.

But reaching Facebook's massive audience is only half the battle. To truly connect and convert, your ads need to stop the scroll. In a sea of content, every detail matters-especially the visual presentation. Using the correct Facebook ad sizes ensures your creative looks professional, avoids awkward cropping and is optimized to capture attention on every placement. Let's dive into the specs you need to maximize your Facebook ad performance.

Quick Facebook ad specs

To help you quickly find the specs you need, here is a summary of the most important requirements for each major Facebook ad format.

For more detailed information, please refer to the sections below.

Ad Format	Recommended Size (Pixels)	Aspect Ratio	File Size Limit
Feed Image	1440 x 1440 (1:1 ratio) 1440 x 1800 (4:5 ratio)	1:1 or 4:5	30MB
Feed Video	1080 x 1080	4:5	4GB
Stories Image	1440 x 2560	9:16	30MB
Stories Video	1440 x 2560	9:16	4GB
Carousel (Image/Video)	1080 x 1080	1:1 or 4:5	30MB (Image), 4GB (Video)
Right Column	1080 x 1080	1:1	(not specified)
In-stream Video	1080 x 1080	16:9 to 1:1	4GB
Marketplace	1080 x 1080	1:1	30MB
Audience Network	398 x 208 (Image) 1080 x 1080 (Video)	9:16	30MB (Image), 4GB (Video)
Messenger Story Image	1080 x 1080	9:16	30MB
Messenger Story Video	1080 x 1080	9:16	4GB
Reels Video Ad	500 x 888 (min)	9:16	4GB
Reels Overlay Ad	1080 x 1080	1.91:1 or 1:1	30MB

Facebook Feed ads

The Facebook Feed is the heart of the platform and the most competitive ad placement. This is where you're not just competing with other advertisers, but also with posts from a user's friends, family and favorite creators. To stand out, your ad needs to be seamless, compelling and perfectly formatted for the environment.

Whether you're using a stunning image or an engaging video, nailing the technical specs is the first step to stopping the scroll.

Facebook Feed image ads

Source: Facebook

Facebook Feed ad image specs

• Recommended ratio: 1.91:1 to 4:5
• Recommended resolution:
  • 1:1 ratio: 1440×1440 pixels
  • 4:5 ratio: 1440×1800 pixels
• Minimum height:
  • 1:1 ratio: 600 pixels
  • 4:5 ratio: 750 pixels
• Minimum width: 600 pixels
• Maximum file size: 30MB
• Aspect ratio tolerate: 3%
• Recommended image formats: JPG, PNG

Facebook Feed ad character limits

• Text: 50-150 characters
• Headline: 27 characters
• Link description: 27 characters

Facebook Feed video ads

Video is a powerful tool for capturing attention in users' Feeds. According to our research on social media video strategy, creating content that's engaging from the first few seconds is critical.

Source: Facebook

Facebook Feed video ad specs

• Recommended ratio: 4:5
• Minimum resolution: 1080×1080 pixels
• Minimum height: 120 pixels
• Minimum width: 120 pixels
• Maximum file size: 4GB
• Video length: 1 second to 241 minutes
• Recommended video formats: MP4, MOV or GIF
• Video captions are recommended.
• Video sound is recommended.

Feed ad character limits

• Primary text: 80 characters
• Headline: 25 characters
• D escription: 25 characters

Learn more about Facebook image sizes

Make sure both your paid and organic content on Facebook has the right design specs with these resources:

Facebook Stories ads

Facebook Stories offer a full-screen experience to capture your audience's undivided attention. Positioned prominently at the top of the app, this ephemeral format is perfect for driving timeliness and showcasing your brand's personality in a more authentic way.

Because Stories are a mobile-first, vertical experience, it's crucial to design your creative specifically for this placement.

Facebook Story image ads

Source: Facebook

Facebook Stories ad image specs

• Recommended resolution: 1440×2560 pixels
• Recommended ratio: 9:16
• Minimum width: 500 pixels
• Maximum file size: 30MB
• Recommended image formats: JPG, PNG

Facebook Story video ads

Source: Facebook

Facebook Stories video ad specs

• Recommended resolution: 1440×2560 pixels
• Recommended ratio: 9:16
• Minimum width: 250 pixels
• Max file size: 4GB
• Video length: 1 second to 2 minutes
• Recommended video formats: MP4, MPV and GIF
• Frame rate: 30fps

Facebook Stories character limits (image and video)

• Primary text: 125 characters
• Headline: 40 characters

For more information on the video specs for Facebook, visit the Facebook Help Center.

Facebook Carousel ads

Facebook Carousel ads are one of the most versatile formats, allowing you to tell a deeper story by showcasing multiple images or videos in a single, swipeable ad. It's great for brands and business that want to:

• Showcase multiple products at once
• Display different features of a service
• Highlighting offers, reviews or testimonials in one ad

Each card in the carousel can have its own headline, description, link and call-to-action, giving you incredible flexibility to drive results.

Facebook Carousel Ads are available on multiple different ad types:

• Facebook Feed
• Facebook In-Stream Video
• Facebook Stories

Luckily, there's only a few differences between each ad type within Carousel for image and video ads.

Source: Facebook

Facebook Carousel ad specs (image and video)

Carousel ad specs

• Number of Carousel cards: 2 to 10
• Minimum resolution: 1080×1080 pixels
• Recommended ratio: 1:1 or 4:5

Facebook Carousel image ad specs

• Maximum file size: 30MB
• Recommended image formats: JPG, PNG

Facebook Carousel video ad specs

• Maximum file size (video carousel): 4GB
• Recommended video formats: MP4, MOV or GIF
• Vide length: 1 second to 240 minutes

Facebook Carousel character limits (image and video)

• Primary text: 80 characters
• Headline: 45 characters
• Description: 18 characters
• Landing page URL required

You can learn more about Carousel ads at Meta's Business Center.

Facebook right column ads

Appearing exclusively on the right-hand side of the Facebook desktop experience, right column ads are a highly effective format for driving clicks and conversions. While smaller than Feed ads, their consistent placement ensures high visibility for users browsing on a computer.

These ads work best with a clear and concise visual and a compelling call-to-action.

Source: Facebook

Facebook right column image ads

Facebook Right column ad image dimensions and guidelines

• Minimum resolution: 1080×1080 pixels
• Recommended ratio: 1:1
• Minimum width: 254 pixels
• Minimum height: 133 pixels
• Recommended image formats: JPG, PNG

Facebook Right column ad character limits

• Headline: 40 characters
• Due to small image sizes, text on images are not recommended

Facebook in-stream video ads

Facebook in-stream video ads are short ads that play in between or after other videos from creators and publishers. This placement is ideal for capturing the attention of an already engaged audience. Because viewers are in a video-watching mindset, these quick ads can deliver a powerful message.

Source: Facebook

Facebook In-stream video ad

Facebook In-stream video ad specs

• Minimum resolution: 1080×1080 pixels
• Recommended ratio: 16:9 or 1:1
• Maximum file size: 4GB
• Video length (Desktop): 5 second to 15 seconds
• Video length (Mobile): 5 seconds to 10 seconds
• Recommended video formats: MP4, MOV or GIF

Facebook In-stream video ad character limits

• Primary text: 125 characters
• Headline: 40 characters
• Video captions are optional but recommended
• Video sound is optional but strongly recommended

For more info on the video specs across social networks, check out our complete guide on social media video dimensions.

Facebook Marketplace ads

Facebook Marketplace is a powerful placement for reaching users with high purchase intent. People come to Facebook Marketplace to discover, buy and sell items, making it a prime location to showcase your products to an engaged audience. This is ideal if you're wanting to attract users to your site searching for a specific product or even location. Only image ad formats are available for Marketplace.

Source: Facebook

Marketplace ad images

Marketplace ad image guidelines and dimensions

• Recommended resolution: 1080×1080 pixels
• Recommended ratio: 1:1
• Maximum file size: 30MB
• Recommended image formats: JPG and PNG

Marketplace ad character limits

• Primary text: 125 characters
• Headline: 40 characters
• Description: 30 characters

For more information on other social media image sizes, check out our always up-to-date image size guide!

Audience Network native, banner and interstitial ads

Extend your reach beyond the Facebook Feed with Audience Network ads. This placement allows you to connect with your target audience across a vast network of high-quality mobile apps and websites. These ads are designed to integrate seamlessly into the user experience, appearing as native, banner or full-screen interstitial placements.

Think of this as Facebook's own Display Ads. There are both image and video options here:

Source: Facebook

Audience Network image ads

Audience Network ad image dimensions and guidelines

• Minimum resolution: 398×208 pixels
• Recommended ratio: 9:16
• Minimum width: 398 pixels
• Minimum Height: 208 pixels
• Maximum file size: 30MB
• Recommended image formats: JPG, PNG

Audience Network videos ads

Audience Network video ad specs

• Minimum resolution: 1080×1080 pixels
• Recommended ratio: 9:16
• Maximum file size: 4GB
• Video length: 1 second to 2 minutes
• Video captions are not supported
• Video sound is optional but recommended

Facebook Audience Network ad character limits (image and video)

• Text: 125 characters
• Headline: 40 characters
• Description: 30 characters

Facebook Messenger Stories ads

Messenger Stories provide a unique opportunity to connect with your audience in a full-screen, immersive format. These ads appear between your friends' Stories, allowing you to reach people in a space where they are already engaged with content.

Source: Facebook

Facebook messenger image ads

Facebook messenger ad image specs

• Recommended image size: 1800×1800 pixels
• Recommended ratio: 9:16
• Minimum width: 500 pixels
• Maximum file size: 30MB
• Recommended image formats: JPG, PNG

Facebook messenger video ads

Source: Facebook

Facebook messenger ad image specs

• Recommended image size: 1800×1800 pixels
• Recommended ratio: 9:16
• Minimum width: 500 pixels
• Maximum file size: 4GB
• Recommended image formats: MP4, MOV or GIF

Facebook Messenger Stories ad character limits (image or video)

• Primary text: 125 characters
• Headline: 40 characters

Ads on Facebook Reels

Advertising on Reels allows brands to tap into this cultural momentum, placing their message in a format that feels native and non-disruptive to the user experience. These ads can appear as full-screen videos between organic Reels or as a semi-transparent overlay at the bottom of a Reel, giving you multiple ways to engage.

Facebook Reels overlay ads

Source: Facebook

Facebook Reels overlay video ad specs

• Minimum resolution: 1080×1080 pixels
• Recommended ratio: 1.91:1 or 1:1
• Minimum width: 600 pixels
• Minimum height: 600 pixels
• Maximum file size: 30MB
• Recommended format: JPG, PNG

Facebook Reels overlay video ad character limits

• Primary Text: 60 characters
• Headline: 10 characters

Ads on Facebook Reels ads

Source: Facebook

Facebook Reels video ad specs

• Minimum resolution: 500×800 pixels
• Recommended ratio: 9:16
• Video maximum file size: 4GB
• Video length: 4 to 15 seconds
• Recommended format: MP4 or MOV

Facebook Reels video ad character limits

• Primary Text: 60 characters
• Video captions optional but recommended
• Video sound is optional but strongly recommended

Maximize your Facebook ad performance

Nailing your creative specs is a critical first step, but it's only one piece of a successful Facebook advertising strategy. To truly drive results, you need to pair these ads with analytics.

Sprout Social's suite of tools helps you manage your entire social media presence-including your Facebook ads-from a single platform. Track your campaign performance, analyze your results and turn data into actionable insights that boost your ROI.

Ready to take your Facebook ads to the next level? Start your free trial of Sprout Social today.