Hilton Worldwide Holdings Inc.
01/21/2026 | Press release | Distributed by Public on 01/21/2026 08:51
Hotel Heron, An Aparium Group Hotel, Joins Curio Collection by Hilton
The community-driven property embarks on a new chapter, expanding its reach while remaining true to its independent spirit
ALEXANDRIA, Va. - Hotel Heron, an Aparium hotel known for its thoughtful design and connection to the local community, has announced its transition to Curio Collection by Hilton, a global portfolio of individually remarkable hotels hand-picked to immerse guests in the world's most sought-after destinations. The 134-room property will retain its distinct character as it continues to be managed by Aparium.
As the second Curio Collection property in the DMV region, the launch marks an exciting evolution for Hotel Heron, blending its neighborhood-driven ethos with the global reach of Hilton's hospitality platform. As part of Curio Collection by Hilton, the hotel will offer guests unparalleled access to Hilton Honors, Hilton's award-winning loyalty program, which provides members with exclusive benefits such as Digital Key, flexible payment options using Points, exclusive member discounts, free Wi-Fi and more.
"Since opening, Hotel Heron's sense of place has been rooted in Alexandria's vibrant community and creative energy, that comes to life through our thoughtful culinary offerings and impactful lifestyle programming," said Matt Karow, general manager, Hotel Heron. "Joining Curio Collection by Hilton gives us the opportunity to bring that story to a wider audience while preserving the authenticity that resonates with locals and loyal guests."
Located in the heart of historic Old Town Alexandria, Hotel Heron offers guests the opportunity to see the beloved neighborhood from a modern vantage point. The chic hotel is revered for its sophisticated design, dynamic community-focused programming and inspiring culinary concepts, which include: KILN, a signature ground-floor restaurant serving hearth-inspired Mid-Atlantic cuisine; Francis Hall, a cozy craft cocktail bar hidden in the heart of the hotel; and Good Fortune, the only rooftop experience in Alexandria with unobstructed views of the Potomac.
"Hotel Heron's charm and culturally connected programming embody the kind of guest experience Curio Collection aims to deliver," said Brooke Thomas, brand leader, Curio Collection by Hilton. "As a Northern Virginia based company, Hilton is always excited to expand in our home market, especially with brands like Curio Collection that celebrate the bespoke stories of a destination. We're thrilled to continue that momentum with the addition of Hotel Heron."
Hotel Heron Alexandria Old Town, Curio Collection by Hilton is located at 699 Prince St, Alexandria, VA. For more information on bookings, please visit heronalexandria.com or hilton.com/en/hotels/dcahhqq-hotel-heron-alexandria-old-town.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 26 world-class brands comprising 9,000 properties and over 1.3 million rooms, in 141 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history. Named as the No. 1 World's Best Workplace by Great Place to Work and Fortune, Hilton aims to create the best culture for its 500,000 team members around the world. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 235 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
Curio Collection by Hilton is a global portfolio of more than 190 individually remarkable hotels hand-picked to immerse guests in one-of-a-kind moments in the world's most sought-after destinations. Each hotel in the collection evokes a bespoke story through distinctive architecture and design, world-class food & beverage and curated experiences, while providing the benefits of Hilton and its award-winning guest loyalty program Hilton Honors. Experience Curio Collection by booking at curiocollection.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Curio Collection by Hilton at stories.hilton.com/curio, and follow the brand on Facebook, Instagram and X.
Just minutes from Washington, D.C., Hotel Heron invites travelers to venture beyond the familiar landmarks to discover a city consistently considered one of the best small towns in the US. The chic, 134-room boutique hotel is situated in the vibrant Old Town neighborhood and boasts three distinct culinary concepts, including: KILN, a signature ground-floor restaurant serving hearth-inspired Mid-Atlantic cuisine; Francis Hall, a cozy craft cocktail bar hidden in the heart of the hotel; and Good Fortune, an open-air seasonal rooftop bar with unparalleled views of the Potomac. From thoughtfully designed rooms to wine tasting events and book signings - Hotel Heron is a haven for locals and travelers alike seeking an unexpected gem.
Since its founding, Aparium has distinguished itself as a new kind of hotel brand committed to redefining the hospitality experience with its mission of "Hotels Done Differently." Recognized by Travel + Leisure World's Best Awards as a leading hotel brand, Aparium is a sophisticated hotel brand known for combining the business acumen of large hospitality companies with the charm of independent lifestyle hotels. The design-forward and dynamically programmed hotels and restaurants feature elevated services and amenities with locally curated food and beverage offerings, creating translocal hospitality through natural connectivity within the community.
Aparium Hotel Group's portfolio includes 10 hotel properties coast to coast, from Heathman Hotel in Portland, OR. to Crossroads Hotel in Kansas City, MO to Hotel Haya in Tampa, FL. For more information, visit aparium.com.
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