Samsung Electronics America Inc.

03/21/2026 | Press release | Distributed by Public on 03/21/2026 16:05

[PHOTOS] After the Buzzer: Samsung Galaxy Dazzles Fans With a March Madness® Light Show

The excitement didn't end with the final buzzer Friday. Fans leaving first round March Madness® games in Philadelphia were treated to a breathtaking postgame light show over the city's skyline, courtesy of Samsung.

The display was part of Samsung's recently announced multi-year partnership with the National Collegiate Athletic Association® (NCAA), which integrates Samsung Galaxy technology into fan and student-athlete experiences throughout the tournament and beyond.

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