Ogilvy On Live: State of Healthfluence — How Health, Influence and Culture are Converging

Traditional health communication that's built solely on important information no longer cuts through. Today, health decisions are driven by culture, creators, and community - marking a profound health power shift. We call this HealthFluence: a world where health is inseparable from daily life, embedded in social platforms and trusted voices.

In this edition of Ogilvy On Live, Juliana DiBona, SVP and Head of Social & Influence for Ogilvy Health, Candice Shaw, Account Director, Influence Strategy at Ogilvy Health, and John Linitz, Associate Creative Director, Social & Influence at Ogilvy Health, reveal four critical shifts, from "health in moments" to "fit over fame," and explain why old campaigns fail.

Then, the team welcomes in two very special guests: Dr. Charles Puza, Board Certified Dermatologist & Creator (@drcharlesmd1 on TikTok), and Jessica Pansini, Head of U.S. Social Media for Sanofi for a discussion on how social platforms have emerged as the go-to reference for people seeking health information.