LVMH reveals and celebrates a new promotion of virtuosos

69 artisans and as many exceptional skills honored. On the occasion of the sixth edition of les Journées Particulières, LVMH revealed, on October 15, 2026 its new promotion of Virtuosos during a ceremony held at La Samaritaine, in Paris.

The 2026 promotion of LVMH Virtuosos

From all over the world, the 69 new LVMH Virtuosos represent the Group's six business sectors: Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry, Selective Retailing, and Other Activities. Gathered on stage, they received their distinction from Maud Alvarez-Pereyre, Human Resources Director, accompanied by Marion Bardet, in charge of LVMH's Métiers d'Excellence, and Antoine Arnault, LVMH Image & Environment, host of the evening.

"To be recognized as a Virtuoso is to have the exceptional mastery of a skill and the desire to pass it on recognized. By joining this community, each Virtuoso contributes to keeping alive an excellence that is enriched and grows through sharing, through the uniqueness and sensitivity of each individual," emphasized Maud Alvarez-Pereyre.

Since its creation in 2021, the Virtuoso title has highlighted experts in LVMH's Métiers d'Excellence. Selected for their mastery of their art and their ability to share it with future generations, they are also ambassadors for their Houses and embody the transmission of savoir-faire, at the heart of LVMH's excellence.

A brooch designed by the Maison Fred

A jewel to celebrate exceptional gestures. Each year, a Maison has the honor of designing the Virtuosos' brooch. For the 2026 promotion, it is the Maison Fred that imagined it: a creation specially designed for the 69 laureates, a symbol of their belonging to the LVMH community. A daily pride, it will accompany each virtuoso at every moment.

In gold and silver, adorned with a sun-set yellow sapphire, this creation revisits the initials of the Métiers d'Excellence while adopting the fluid lines and movement of the Force 10 cable, Fred's iconic collection. A dialogue between the Maison's jewelry identity and the skills it celebrates.

After Tiffany & Co. and Chaumet in previous editions, Fred thus brings its interpretation of this distinction.

Meeting the 2026 Virtuosos

Behind each distinction lies a journey, a passion, and patiently perfected gestures. Discover the portraits of the 2026 Virtuosos in a dedicated video capsule.

Métiers d'Excellence, at the heart of the Houses' success

From Creation to Customer Experience, through Craftsmanship, LVMH's Métiers d'Excellence contribute to the identity and desirability of the Group's Houses. Since 2014, the Group has been working to preserve and pass on this intangible heritage, guaranteeing their success, their uniqueness, and their influence for future generations.