Meta Joins Forces with Six Partners to Launch an Immersive Puzzle Experience “The Mystery Mansion of Scams” Raising Awareness and Digital Literacy Against Online Scams

Meta reinforces its commitment to building a safer online environment by joining forces with six public-sector partners: the Bangkok Metropolitan Administration (BMA), the Ministry of Digital Economy and Society (MDES), the Metropolitan Police Bureau (MPB), the Electronic Transactions Development Agency (ETDA), the Securities and Exchange Commission (SEC), and the National Broadcasting and Telecommunications Commission (NBTC). Together, they have launched an immersive interactive experience titled "The Mystery Mansion of Scams", inviting the public to uncover the mysteries behind online scams through a suspenseful, engaging, and educational journey. The experience is open to the public free of charge from now until January 25, 2026, from 3:00 PM to 9:00 PM at Maen Sri Waterworks Building (Old Building). The initiative aims to transform conventional scam-awareness education into a hands-on experience that actively engages participants, strengthening digital awareness and resilience among the wider public.<_o3a_p>

Yingyos Leechaianan, Head of Public Policy at Facebook Thailand, said: "Scams are a growing threat across the internet, impacting everything from dating apps and online gaming to cryptocurrency platforms and text messaging. At Meta, we deploy a multilayered approach to combat these sophisticated criminals-leveraging automated technical defenses, disrupting scam networks, collaborating with industry and law enforcement partners, and empowering people with education to spot and prevent scams. Today's campaign is a strong testament to the importance of collaboration with government agencies-an essential step in advancing our shared mission to build a safe, sustainable online environment." <_o3a_p>

This activity builds on the "Is This Legit?" social campaign, part of a broader APAC-wide activation rolled out across 17 markets from July to December last year. The campaign aims to raise awareness of common online scam types and educate users on the importance of account security tools through a combination of interactive online games, an integrated online and on-platform campaign, and offline activations. Across the region, the on-platform paid campaign reached 382 million unique users and generated more than 2 billion impressions on Facebook and Instagram, with more than 343,000 users engaging with the game for a total of over 2.74 million minutes of gameplay. In Thailand, the campaign-supported by six government partners including the Bangkok Metropolitan Administration (BMA), Ministry of Digital Economy and Society (MDES), Metropolitan Police Bureau (MPB), National Broadcasting and Telecommunications Commission (NBTC), Electronic Transactions Development Agency (ETDA), and the Securities and Exchange Commission (SEC)-reached over 31 million people and generated more than 130 million impressions. More than 23,700 users in Thailand engaged with the game, spending nearly 190,000 minutes learning about different scam types.<_o3a_p>

The Mystery Mansion of Scams<_o3a_p>

At "The Mystery Mansion of Scams," participants will embark on an immersive investigation into the cautionary tale of a young woman, guided by the voice of a black cat narrator and clues from a ghostly figure. As they unravel the mystery, visitors will learn to recognize various forms of online scams embedded within the storyline, including romance scams, investment fraud, impersonation, and other deceptive schemes that could happen to anyone.<_o3a_p>

Bangkok Governor Chadchart Sittipunt said: "Online fraud is an issue that the Bangkok Metropolitan Administration has long prioritized, as it is a close-to-home threat affecting the safety of people in today's digital society. Meta's collaboration in driving awareness through an accessible and creative initiative like this helps expand public understanding of online threats in a tangible way. We sincerely thank all partners involved and hope to see more initiatives like this in the future, working together to build a Bangkok that is safe both offline and online."<_o3a_p>

Yupaporn Sirikitpanichkul, Assistant Permanent Secretary of the Ministry of Digital Economy and Society (MDES), stated, "Today, people are facing increasingly sophisticated online scams and digital threats, placing everyday internet users at an inevitably higher level of risk. This underscores the urgent need for all sectors to work together to strengthen preparedness and response efforts in a meaningful way. Enhancing digital safety requires strong collaboration among the public sector, private sector, and online user communities. This collaboration with Meta helps amplify efforts to raise awareness and improve scam literacy through creative and accessible approaches. It also plays a vital role in building a people-powered network that fosters long-term resilience against online fraud and digital threats." <_o3a_p>

Achinee Patmasukon, Assistant Secretary-General and Head of the Complaints Center at the Securities and Exchange Commission (SEC), stated, "The SEC takes a proactive approach to protecting investors and the public from fraudulent investment solicitations. Our efforts focus on providing consultation to help people make informed decisions before investing or transferring funds, as well as on building awareness to strengthen investment resilience and enable the public and investors to recognize and stay ahead of scammers. We also integrate collaboration across both public and private sectors to develop preventive mechanisms, enhance scam literacy, and foster a safe and trustworthy online environment in a sustainable manner-ultimately reducing public losses. These efforts align with one of the SEC's key strategic initiatives, Preventive Anti-Scam for All, which is driven by the 3Cs framework: Consultation, Communication, and Collaboration."<_o3a_p>

An immersive experience designed to raise awareness about online scams is opening its doors this weekend. The Mystery Mansion of Scams invites the public to explore, investigate, and learn through interactive experiences. Participants can also enjoy collecting stamps through the 'Scam Survival Passport' to receive exclusive gifts after completing their investigation in the mansion, along with a variety of other on-site activities, including:<_o3a_p>

• Partner exhibitions showcasing collaborative efforts to combat online scams, such as AIS's simulation of real scammer operational tools alongside video-based learning resources from the Securities and Exchange Commission (SEC), the National Broadcasting and Telecommunications Commission (NBTC), and the Electronic Transactions Development Agency (ETDA)<_o3a_p>
• Learning to spot scams through the interactive game "Is This Legit?"<_o3a_p>
• Food and beverage trucks<_o3a_p>
• And many more activities throughout the venue<_o3a_p>

Don't miss out! The public is invited to test their puzzle-solving skills and learn how to outsmart online scammers at "The Mystery Mansion of Scams." Admission is free and open daily from Friday, January 23 to Sunday, January 25, 2026, from 3:00 PM to 9:00 PM at Maen Sri Waterworks Building (Old Building).<_o3a_p>

For more information about the "Is This Legit?" campaign and tips on how to identify online scams, please visit https://th.isthislegit.eyeyah.com/or scan the QR code below to try the interactive game. Follow https://www.facebook.com/MetaTHand https://www.facebook.com/bangkokbmafor ongoing updates on staying safe from online scams.<_o3a_p>

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