09/15/2025 | Press release | Distributed by Public on 09/15/2025 14:08
ROLLE - ADM today announced the expansion of its regenerative agriculture program, re:generations™ to Hungary. The program helps build and maintain a more resilient food system and create economic value for growers by providing financial and agronomic support to farmers who are taking steps to implement regenerative agriculture practices.
The expansion of the program to Hungary reflects growing customer demand for sunflower seeds. As one of Europe's leading producers in high oleic sunflower seeds, Hungary was strategically selected for the next phase of the program.
In collaboration with Bayer, the program in Hungary aims to enroll 30,000 acres (approximately 12,000 hectares) of predominately sunflower seeds but also soybeans, for the 2025 harvest and to scale in subsequent years. Through the program, sunflower seed farmers will be provided with financial and technical support to implement qualifying regenerative agriculture practices, including:
• Minimum Tillage
• Cover Crops
• Companion Crops
• 4R Nutrient Management
• Use of Organic Matter/Manure
• Crop Rotation
ADM will compensate participating farmers for each qualifying hectare, measured and verified using Bayer's digital capabilities in collaboration with Trinity Agtech's Sandy platform, a recognized solution backed by science that complies with the highest standards available in the market.
In addition to financial support, participating farmers will receive agronomic guidance from specialized professionals. That support starts with a deep agronomical understanding of issues specific to each region, followed by on-farm assessments, where agronomists visit fields and, together with farmers, design development plans tailored for each farm.
Enrolled farmers will be able to share their experiences with one another and discuss different techniques during field visits and peer learning opportunities. By coordinating peer-to-peer networks, knowledge can be shared with a goal of revitalizing rural communities.
In parallel to the program expansion to Hungary, ADM is conducting a feasibility study to assess the effectiveness of various regenerative agriculture practices in reducing carbon emissions, increasing biodiversity and improving soil health in enrolled farms to build farm resiliency. The study will enable evaluation of the effectiveness of the practices and help shape the larger scale effort.
"We believe we must take actions for our future, we need to find solutions to challenges. Therefore, we try to seize every opportunity that can help us adapt to the worsening conditions. Through ADM's regenerative agriculture program, we hope to be able to rethink our applied technologies from a different perspective. We believe we can learn from it, and this cooperation could be beneficial for us," said Tibor Pokoraczki, a Hungarian farmer from the Észak-Alföld Region.
Candy Siekmann, director of Climate Smart Agriculture Origination at ADM, said, "ADM's unique position in the supply chain enables us to effectively meet customer demand for our regenerative agriculture program. Launching this program in Hungary is an exciting next step in our efforts to support farmers across Europe and we're looking forward to working with Bayer to promote an economically attractive model, where business and farmers can work together to build a more resilient, sustainable supply chain."
Lionnel Alexandre, EMEA Head of Ecosystem Services at Bayer Crop Science, said, "For the past five years, Bayer has established a best-in-class regenerative agriculture service tailored for food chain companies, integrating digital innovation, operational efficiency, and agronomic expertise. We are proud to collaborate with ADM, whose program is instrumental in driving meaningful impact across the sector. We are thrilled to embark on this new phase of our strategic collaboration in Hungary and eagerly anticipate the positive impact we will create together."
In the next two years, subject to customer demand, ADM's re:generations™ program will expand into a broader range of crops such as, corn and rapeseed, and geographies including Bulgaria, Romania, Turkey and Ukraine.
This expansion in Hungary marks the fifth country in Europe that ADM has rolled out its regenerative agriculture program to since 2023. In EMEA , ADM has expanded the program to more than 80,000 acres, including wheat and canola in Poland, soy in Serbia, and various crops in Germany and the United Kingdom. By the end of 2025, ADM aim to enroll over 160,000 acres (approximately 65,000 hectares) across the region, more than doubling its efforts from 2024.
In 2024, ADM's global regenerative agriculture efforts focused on retaining participating farmers, expanding practice adoption, and rolling out projects in additional geographies. For 2024, ADM had a goal to engage 3.5 million acres. ADM engaged more than 5 million acres in 2024, surpassing our 2024 goal and achieving our 2025 goal a year early. A comprehensive view of the program is available in ADM's third annual Regenerative Agriculture Report.
About ADMADM unlocks the power of nature to enrich the quality of life. We're an essential global agricultural supply chain manager and processor, providing food security by connecting local needs with global capabilities. We're a premier human and animal nutrition provider, offering one of the industry's broadest portfolios of ingredients and solutions from nature. We're a trailblazer in health and well-being, with an industry-leading range of products for consumers looking for new ways to live healthier lives. We're a cutting-edge innovator, guiding the way to a future of new bio-based consumer and industrial solutions. And we're leading in business-driven sustainability efforts that support a strong agricultural sector, resilient supply chains, and a vast and growing bioeconomy. Around the globe, our expertise and innovation are meeting critical needs from harvest to home. Learn more at https://www.adm.com.About BayerBayer is a global enterprise with core competencies in the life science fields of health care and nutrition. In line with its mission, "Health for all, Hunger for none," the company's products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to driving sustainable development and generating a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2024, the Group employed around 93,000 people and had sales of 46.6 billion euros. R&D expenses amounted to 6.2 billion euros. For more information go to https://www.bayer.com.
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