Marine Industry Experience Meets Cost-Effective Bespoke Software

18 September 2026

British Marine member Go Earth launches BEST Software to help marine businesses improve efficiency, reduce costs and solve everyday business problems

Go Earth Ltd, a British Marine member with extensive experience in both the marine industry and software development, has launched BEST Software, a service designed to make practical, cost-effective software development accessible to small and medium-sized businesses.

BEST Software has a particular relevance to the marine sector because it combines two areas of experience that do not often come together: an in-depth understanding of the marine industry and many years of professional experience in business analysis, software development, systems design, data integration and implementation.

For many smaller marine businesses, bespoke software has traditionally been regarded as too expensive or complex to justify. Advances in software development techniques, particularly AI-assisted development, have changed that.

Systems that might previously have required large development teams, substantial budgets and lengthy projects can increasingly be developed more quickly and at significantly lower cost.

Small software projects can make a big difference

Not every business needs a major new computer system.

In many cases, relatively small and inexpensive software developments can remove repetitive administration, connect information held in different systems, reduce duplication, improve customer service or automate tasks currently being carried out manually.

Examples within a marine business might include:

• automating enquiries and customer follow-up;
• improving quotation and estimating processes and generally managing documents, ensuring compliance and due dligience;
• linking existing systems so information does not have to be entered several times;
• managing customers, boats, equipment, stock or service records;
• producing management information automatically;
• automating routine documents, emails and reports;
• making better use of information already held by the business; and
• using artificial intelligence to reduce administrative workloads.

The objective is not technology for its own sake. The starting point is a business problem or opportunity and whether software can provide a practical solution with a worthwhile return on investment.

Marine knowledge is an important difference

BEST Software is part of Go Earth Ltd, which also operates Go Earth Boating and has extensive practical involvement in the leisure marine industry.

The company therefore understands many of the day-to-day challenges faced by businesses operating in the sector.

This marine experience is combined with the extensive software and business systems background of Go Earth director Martin Berman, whose experience encompasses business analysis, software development, system design and implementation, software selection, data integration and major system migration projects.

That combination means BEST Software can approach a marine business from a business and marine perspective first, rather than simply as a software developer.

The company's software experience ranges from smaller bespoke business applications through to major corporate systems and complex migration projects. Its marine-sector development work has also included specialist software developed for Go Earth Boating to analyse clients' boating requirements and search the market for suitable vessels.

Making bespoke software affordable

Free one-hour consultation for marine businesses

BEST Software offers businesses an initial one-hour consultation completely free of charge and without obligation.

The discussion is intended to identify areas where software, automation, integration or AI might help a business reduce costs, increase revenue, save staff time or overcome an existing operational problem.

There is no requirement to commission any subsequent work.

Businesses do not need to arrive with a software specification-or even know what software they need. An everyday business problem such as "we spend too much time doing this manually" or "we keep entering the same information into different systems" can be enough to start the discussion.

Further information and details of the free consultation are available at: BESTSoftware.earth or email: [email protected]