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Sonoma Raceway - Speedway Sonoma LLC

10/26/2026 | Press release | Distributed by Public on 10/26/2026 11:53

Brian Flynn Named President of Sonoma Raceway

Accomplished motorsports executive Brian Flynn has been promoted from executive vice president and general manager to president of Sonoma Raceway. Speedway Motorsports President and Chief Executive Officer Marcus Smith made the announcement Monday.

For more than three years, Flynn has elevated the business performance of Northern California's largest motorsports facility while continuing to expand Sonoma Raceway's reputation and event calendar as a race fan, tourist and corporate event destination in wine country. Sonoma Raceway annually hosts thousands of guests from around the world for signature events such as the Toyota/Save Mart 350 NASCAR Cup Series race, the Ferrari Challenge North America, the DENSO NHRA Nationals and the Velocity Invitational. Under Flynn's leadership, Sonoma Raceway has earned the Speedway Motorsports Acceleration Award for the past two years, recognizing year-over-year gains in financial performance.

"Brian has built a team that is operating at the highest-level hosting internationally recognized motorsports and high-performance automotive events," stated Smith. "He and his team have also established the facility's exclusive Turn 11 as a premium hospitality venue amongst global brands.

"Sonoma Raceway is located in the heart of California's wine country, one of the premier tourism destinations in the world. It's a place that fans and corporate customers should feel relaxed yet energized at the same time by the experiences the historic road course has to offer. Brian's doing a superb job of delivering that experience while managing the facility with discipline and leading his team with care. It's an honor to name Brian president of Sonoma Raceway."

In addition to leading Sonoma Raceway, Flynn serves in an executive leadership role for Willow Springs Raceway in Southern California, while also staying active in the greater San Francisco community. Flynn serves on the board of directors for the North Bay Leadership Council and the Sonoma chapter of Speedway Children's Charities.

With 30 years of senior motorsports and business management experience, Flynn joined Sonoma Raceway as general manager in 2023 after consulting since 2020 on its high-performance driving, karting and hospitality experiences.

From 2009 until 2018, Flynn served as CEO of Petty Holdings LLC, which included the Richard Petty Driving Experience (RPDE) and Petty Enterprises where Flynn had served as president of the NASCAR race team from 2000-2005. From 1996 to 2008, Flynn served in various capacities including general manager, chief operating officer and president of RPDE. During Flynn's tenure, RPDE became the largest consumer operator of stock car riding and driving experiences in the world. As CEO, Flynn also managed private investment partnership opportunities for the company as well as Richard Petty's intellectual property rights. He served for 15 years as a founding board member of the Victory Junction Gang Camp, an 84-acre complex that provides camp experiences for children with serious medical conditions. Before joining the Petty operations, Flynn led the NASCAR race team of Diamond Ridge Motorsports as president and COO from 1993 until 1996.

Flynn earned a bachelor's degree in economics from the University of Pennsylvania where he was a two-sport varsity athlete in football and baseball and is a member of the Penn Baseball Hall of Fame.

Sonoma Raceway - Speedway Sonoma LLC published this content on October 26, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on October 26, 2026 at 17:53 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]