Sentinel Capital Partners Acquires DecoPac

NEW YORK, July 7, 2026 - Sentinel Capital Partners, a private equity firm that invests in promising midmarket companies, today announced the acquisition of DecoPac Inc., the market-leading supplier of cake decorating solutions for bakeries, foodservice operators, and DIY decorators, from private equity firm Kohlberg. Terms of the deal were not disclosed.

Based in Anoka, Minnesota, DecoPac produces innovative decorations that drive customer appeal and are supported by an in-house design team and extensive licensed IP portfolio spanning entertainment, professional sports, and other brands. DecoPac's end-to-end technology solutions, CelebrationIQ^®, an online cake ordering and bakery management platform, and PhotoCake^®, a print-on-demand edible image system, enable consumers to personalize desserts while helping customers drive efficiency and order throughput. DecoPac serves more than 25,000 customer locations in the United States, Canada, and the United Kingdom. The company also reaches DIY decorators through its rapidly growing ecommerce capabilities.

"Sentinel brings both the resources and strategic expertise to help us accelerate what we've already built," said Cindy Hampton, DecoPac's CEO. "With their partnership, we're well positioned to expand the range of desserts and formats we serve, bring more decoration options to our existing customers, and reach consumers through new and emerging channels, all while delivering on DecoPac's mission to make every celebration more joyful."

"DecoPac is an exceptional business with a market-leading position, deep relationships with major retailers, and a proven track record of growth," said Owen Basham, a Sentinel Partner. "We're excited to partner with Cindy and the DecoPac team as they continue to innovate across the channels they serve."

"DecoPac occupies an attractive position in a highly specialized category, with a strong management team and proprietary technology. We are pleased to have supported the company's development and wish the DecoPac team continued success," said Seth Hollander, Senior Partner at Kohlberg.

Sentinel's experience in the consumer sector includes investments in Checkers (drive-through restaurants), GSM Outdoors (accessories for hunters and outdoor enthusiasts), Holley Performance Products (aftermarket performance products for car and truck enthusiasts), L2 Brands (custom apparel and headwear), Market Performance Group (omnichannel strategy and consulting services for consumer brands), Pet Supplies Plus (pet supply stores), and Spinrite (craft yarns).

Kirkland & Ellis served as legal counsel to Sentinel. Harris Williams and William Blair served as financial advisors to Kohlberg, and Paul Weiss was Kohlberg's legal counsel.