틱톡에서 발견한 K-컬처, 세계의 관심을 40조 원의 경제효과로

Alex Warren took over the host seat for an intimate, fan-driven TikTok LIVE celebrating his new album, WILDCHILD, and premiering his new single"RESCUER"The TikTok LIVE featured special guests including Mila Kunis, Bryce Alakai, Freya Skye and a surprise appearance from Joe JonasFans can continue the celebration on August 28 with an exclusive WILDCHILD in-app experience and performance in Sydney, Australia LIVE on TikTokTikTok is celebrating the release of Alex Warren's highly anticipated album, WILDCHILD, with fans around the world through an exclusive LIVE experience, interactive in-app features and an upcoming live event in Australia.On August 28, Alex Warren will perform LIVE in Sydney, Australia, with the arena performance streaming LIVE on @tiktok, and @alexwarren. The event will bring fans together to celebrate WILDCHILD and the music that has connected Alex with a rapidly growing global audience.Earlier this month, Alex took over the host seat for the iHeartRadio and TikTok LIVE Premiere with Alex Warren, transforming TikTok LIVE into a one-night-only talk show-style celebration of WILDCHILD. The fan-driven event gave viewers an inside look at the inspiration behind Alex's music, brought special guests into the conversation and delivered exclusive first listens and performances, all while giving fans the chance to participate in real time.Highlights from the LIVE included:Joe Jonas surprised Alex with a pre-recorded video message before Love Island's Bryce Alakai joined him onstage for a round of "Finish the Lyric," featuring fan-favorite tracks including "Ordinary" and "Fever Dream."Alex gave fans an exclusive first listen to "Emerald Eyes," an unreleased track off his upcoming album.Mila Kunis joined Alex for an intimate conversation filled with stories and laughs, giving fans a more personal look at Alex beyond his music.Alex premiered the "RESCUER" music video, marking the world premiere of the new visual and the centerpiece of the evening's celebration.Alex took the conversation directly to TikTok, breaking down the making of "RESCUER" and answering questions from fans through the chat on TikTok LIVE and iHeartRadio's Talk Back feature.Freya Skye joined Alex for the "WILDCHILD" Wheel, where the two traded TikTok memories and teased more new music, including a snippet of "WILDCHILD."Continuing the WILDCHILD celebration on TikTokThe WILDCHILD celebration continues on August 28, with the launch of a dedicated in-app experience giving fans new ways to engage with Alex's music and unlock exclusive content.Fans can participate in interactive campaign tasks, including:Posting a video using "Emerald Eyes"Commenting on a videoSaving "Emerald Eyes" to their preferred music streaming serviceSharing the campaign with their communityFollow @alexwarren on TikTokBy completing the tasks, fans can unlock an exclusive video from Alex Warren, creating another opportunity to get closer to the artist and celebrate the WILDCHILD era directly on TikTok.A TikTok Award winner for Breakthrough Artist of the Year and Grammy Award winner, Alex Warren has built a passionate community on TikTok, where fans have embraced his music, participated in trends and helped fuel the momentum behind this new era. With over 21M followers Alex has cemented himself as one of the TikTok community's favorite artists. Over 18.6m creations on TikTok are soundtracked by his breakout hit "Ordinary" with fans including Ed Sheeran and the Ronaldos. His latest album is already making huge waves, with his single "FEVER DREAM" driving over 388k creations on TikTok.Alex mentioned, "TikTok has played a pivotal role in helping me connect and share my music all around the world. I can't wait to bring this live performance directly to fans and share my new album WILDCHILD with you all."With a front row seat to his highly anticipated new album, BTS looks at the magic behind the music and an in-app experience that takes fandom to the next level, TikTok is bringing Alex Warren and WILDCHILD to your fingertips.