SND - Society for News Design

08/10/2026 | News release | Distributed by Public on 08/10/2026 06:28

The SND Challenge 2027

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The SND Challenge is a free program offering students the opportunity to receive coaching from leaders in design, data and data visualization, information graphics, visual storytelling and development at organizations around the globe.

About the program

The SND Challenge dares students to create compelling digital narratives by building their visual storytelling skills and applying the same standards of rigor expected in professional work, regardless of their technical expertise.

As a participant in this annual Society for News Design program, you'll learn from award-winning storytellers and journalists who work for organizations such as The New York Times, Reuters, National Geographic and The Washington Post.

Over four months, you'll work in teams, led by a member of your school's faculty, to produce an original project. With guidance from your SND mentor, you'll earn unparalleled insights into the development of visual storytelling.

Outcomes

  • The opportunity to network with industry leaders
  • A deeper understanding of the thought processes, standards, workflows and tools used by professionals in their visual storytelling work
  • A capstone project built with your team that successfully demonstrates your new visual storytelling skills
  • A certificate from SND recognizing completion of the Challenge for students and professors
  • One free year of SND membership

Past participants

Past projects

By Carly Heltzel, Grace Gillio, Archana Pisupati, Anika Loganathan and Leila Touati of Cal Poly - San Luis Obispo

By José Luis Zamudio Rivera and Cynthia Isabel Herrera Gómez of Centro - Diseño, Cine y Televisión, Mexico

Past mentors

Past group instructors

Requirements

  • You must be currently enrolled in college or university
  • Your group must have at least two students and an instructor from your school to supervise your work
  • Groups should have at least one student with a basic knowledge of visual production tools, such as design or cartography software or coding skills. Please see the FAQ for more details
  • Fill out one application form for your group

FAQ

Does it cost anything to participate? +

No, the program and mentorship is offered free of charge as part of SND's commitment to helping students, young professionals and seasoned workers worldwide develop the skills to tell stronger visual stories.

I'm ready for the SND Challenge. How do I begin? +

First, check if you qualify by looking at our requirements.

Then you should begin putting together a group of at least two students, including one with a basic knowledge of visual production tools. You also need to find one instructor from your school who is willing to act as your team's advisor and give day-to-day feedback. Your professional mentor is there to provide guidance only.

You should also look for story ideas with high visual potential. Gather some data examples and discuss with your faculty advisor before pitching the project to SND.

Once you have been accepted into the challenge, you should download the template and install it.

Setting up and learning how to use the templates should take no more than 20 minutes following these video tutorials:

How does the Challenge work? +

Here's a rough breakdown of the four-month process:

  • Kickoff session: Meet journalists and designers from leading newsrooms and present your story topic to your mentor. Bring all the dreams and hopes to this meeting.
  • Development phase: Build your visual story with your advisor's guidance. Share your draft link with SND.
  • Midpoint review: Get feedback from an SND story mentor.
  • Wrap-up phase: SND representatives will follow up on your progress through the group instructor. Mentors will provide final feedback and instructors will advise you to successfully finish your project.
  • Final showcase: Publish your project online and celebrate your work in a virtual ceremony with certificates for all participants.

Mentors will be regularly checking up on your progress and offer guidance based on your and their time availability. SND representatives will follow up on your progress through the group instructor.

When does the Challenge begin and end? +

Because universities around the world operate on different academic calendars, the schedule will not be the same for all teams. But here's a rough timeline:

  • Mentorship kick off: February/March 2027.
  • Wrap-up phase, links gathering: April 2027.
  • Closing ceremony: June 2027.

What kind of story can I pitch? +

Your story should have high visual potential. That could mean many different things, from being a vehicle for illustrations, diagrams, strong photojournalism or having data that can be visualized creatively.

Topics may include, but are not limited to, anything from climate change to local and regional news. The Challenge is open to other topics or perspectives that have visual potential.

How will my team produce its project? +

You will produce the piece with your visual production tools of choice. By using Visual Studio Code (VS Code) and the SND Challenge template, you will publish the finished project to GitHub Pages.

GitHub is a collaborative platform where teams can store versions of their code. This includes building and hosting websites.

Many professional newsrooms use GitHub to create, edit and ultimately power the publication of their stories.

The use of the Challenge's templates, GitHub and GitHub Pages are required to complete the Challenge. No exceptions are allowed.

SND requires students to include a brief methodology section at the end of their projects explaining how their project was made.

What qualifies as a "basic knowledge of visual production tools"? +

Visual editing tools include, but are not limited to, design programs such as the Adobe Creative Suite (such as After Effects, Illustrator and Photoshop) or open source equivalents, cartography tools such as QGIS and 3D-rendering software such as Blender. Basic coding skills such as HTML and CSS also qualify.

How much of the final project will my team control? +

SND recommends focusing on individual visual elements and the visual storytelling experience rather than creating everything from scratch. The Challenge offers structured templates and publication guidelines, but the final output remains entirely in the hands of the students and professors, with guidance from SND mentors.

What do I get with an SND membership? +

As a member of SND, you will gain access to a community of visual storytellers within our members-only Slack channel. Members also get unrestricted access to our Member Directory and "Best of News Design" Creative Competition results archive.

Can I enter my project in the SND Creative Competition? +

We encourage you to enter your work into the student portion of SND's annual Creative Competition. Your membership as a student entitles you to discounted entry fees.

Participating in the Challenge does not guarantee that your project will win an award.

I'm the college instructor for the group of students. What can I expect? +

You will track your students' progress and make recommendations to ensure the group successfully completes its work. SND representatives will follow up with you directly and support you throughout the Challenge.

SND mentors will not teach your students how to use different kinds of software. Instead, they will serve as guides for how your students may improve the storytelling experience of their project. Your students will still need your support in overcoming the hurdles that they will encounter while producing their stories.

You will also have the opportunity to meet other international instructors and exchange experiences regarding their programs, enriching your perspective.

When should I upload my project to Github? +

Once you have a general idea of ​​your project, you should upload it to GitHub regularly, even if it's full of placeholders. Regular uploads will help you track the project's evolution, learn from the process, and revisit it in the future. Submitting frequent updates to GitHub will also help the SND organizers improve the Challenge in the future.

Is my group allowed to use artificial intelligence to produce my project? +

SND encourages students to learn how to produce visuals without AI, just as professionals do currently. Working with or art directing illustrators, infographics designers, photographers and videographers who may disagree with you is, we believe, a fundamental skill for every visual storyteller. As you progress in the visual storytelling industry, your ability to collaborate and incorporate feedback from other skill experts will be directly proportional to what heights you can reach in your most ambitious projects.

AI agents, however, can help resolve technical issues during the production process and may be used for that purpose.

Images or videos that were created in whole or in part by generative artificial intelligence software or platforms are not allowed unless:

  1. The subject matter of the project is about AI-generated visuals.
  2. The team has petitioned the Challenge organizers in advance and explained why AI-generated visuals are a requirement for their project.

Students should explain any use of AI in their methodology. AI-generated visuals must be clearly labeled as being made by artificial intelligence.

What happens if I don't finish my project? +

The SND Challenge is an opportunity to learn from top-tier professionals. Students are expected to demonstrate a full commitment to the program.

If a group fails to make progress on its project, SND reserves the right to revoke the benefits offered to those students and cancel the project.

I'm not a student. I'm a professional who would like to be a mentor. How can I help? +

SND is always actively looking to recruit professionals who want to give back to the visual storytelling community. Please fill out this linked form so we can know more about you. We'll be in touch if you're a good fit for this program.

SND - Society for News Design published this content on August 10, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on August 10, 2026 at 12:28 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]