Innovid Corporation

05/12/2025 | Press release | Distributed by Public on 05/12/2025 07:00

Innovid Launches Social Automation Solution to Power Performance Across Platforms

22% Higher ROAS in Tests Highlights the Power of Real-Time, Rules-Based Automation

NEW YORK – May 13, 2025 – Innovid, the leading independent platform for the creation, delivery, measurement, and optimization of advertising, today announced that its Social Automation solution is now generally available. The offering builds on Rules-Based Optimization functionality developed by Flashtalking and now positioned under Innovid, to provide advertisers with more control, flexibility, and speed for managing campaigns across social platforms.

The launch marks a significant advancement in paid social automation. Brands and agencies can now manage and optimize campaigns in real time across platforms like Meta, TikTok, Snapchat, Pinterest, and LinkedIn – with early adopters reporting a 22% lift in ROAS vs. native social tools.

  • Automate with greater control and flexibility: Build logic-based rules using time ranges, Boolean logic, and multiple conditions – all within a streamlined workflow.
  • Power advanced cross-platform automation: Apply custom rules across all publishers and campaign entities at once – with full control over timing, triggers, and conditions.
  • Sync messaging to real-time sports moments: Trigger ads based on key live events like game start times, scores, overtime, or custom team and player signals – ensuring relevance when fans are the most engaged.
  • Leverage weather-based optimization at scale: Automatically adjust messaging based on live weather conditions – from temperature and precipitation to severe alerts – and configure rules by city, region, or condition type.
“This capability has changed how we think about social,” said , , <brand client="">. “We can finally connect creative to the real world – whether that’s a heatwave or a home run – and do it at scale.” “As an agency, we’re always looking for tools that help us move faster without sacrificing relevance or performance," said <name>, <title>, <agency client="">. “With Innovid’s automation engine, we’re building smarter campaigns, optimizing in real time, and seeing better outcomes for our clients.” <p dir="auto">“We built this solution to meet a growing need for smarter, scalable social campaign management,” said Zak Knudson, SVP, Product Management, Innovid. “Marketers no longer have to choose between scale and precision – with our automation engine, they get both.” </p><p dir="auto"><strong>About Innovid</strong> </p><p dir="auto">Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-garden, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into the industry’s core ad infrastructure for omnichannel planning, buying, and billing. Visit <a target="_blank" href="http://www.innovid.com/">www.innovid.com</a> to learn more. </p><p dir="auto"><strong>Media Contact</strong> </p><p dir="auto">Meg Coyle – <a target="_blank" href="mailto:megan@innovid.com">megan@innovid.com</a> </p><p dir="auto">‍</p></agency>
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