Innovid Corporation

05/12/2025 | Press release | Distributed by Public on 05/12/2025 07:00

Innovid Launches Social Automation Solution to Power Performance Across Platforms

22% Higher ROAS in Tests Highlights the Power of Real-Time, Rules-Based Automation

NEW YORK – May 13, 2025 – Innovid, the leading independent platform for the creation, delivery, measurement, and optimization of advertising, today announced that its Social Automation solution is now generally available. The offering builds on Rules-Based Optimization functionality developed by Flashtalking and now positioned under Innovid, to provide advertisers with more control, flexibility, and speed for managing campaigns across social platforms.

The launch marks a significant advancement in paid social automation. Brands and agencies can now manage and optimize campaigns in real time across platforms like Meta, TikTok, Snapchat, Pinterest, and LinkedIn – with early adopters reporting a 22% lift in ROAS vs. native social tools.

  • Automate with greater control and flexibility: Build logic-based rules using time ranges, Boolean logic, and multiple conditions – all within a streamlined workflow.
  • Power advanced cross-platform automation: Apply custom rules across all publishers and campaign entities at once – with full control over timing, triggers, and conditions.
  • Sync messaging to real-time sports moments: Trigger ads based on key live events like game start times, scores, overtime, or custom team and player signals – ensuring relevance when fans are the most engaged.
  • Leverage weather-based optimization at scale: Automatically adjust messaging based on live weather conditions – from temperature and precipitation to severe alerts – and configure rules by city, region, or condition type.
“This capability has changed how we think about social,” said , , <brand client="">. “We can finally connect creative to the real world – whether that’s a heatwave or a home run – and do it at scale.” “As an agency, we’re always looking for tools that help us move faster without sacrificing relevance or performance," said <name>, <title>, <agency client="">. “With Innovid’s automation engine, we’re building smarter campaigns, optimizing in real time, and seeing better outcomes for our clients.” <p dir="auto">“We built this solution to meet a growing need for smarter, scalable social campaign management,” said Zak Knudson, SVP, Product Management, Innovid. “Marketers no longer have to choose between scale and precision – with our automation engine, they get both.” </p><p dir="auto"><strong>About Innovid</strong> </p><p dir="auto">Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-garden, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into the industry’s core ad infrastructure for omnichannel planning, buying, and billing. Visit <a target="_blank" href="http://www.innovid.com/">www.innovid.com</a> to learn more. </p><p dir="auto"><strong>Media Contact</strong> </p><p dir="auto">Meg Coyle – <a target="_blank" href="mailto:megan@innovid.com">megan@innovid.com</a> </p><p dir="auto">‍</p></agency>
Innovid Corporation published this content on May 12, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on May 12, 2025 at 13:00 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]