06/12/2025 | Press release | Distributed by Public on 06/12/2025 04:20
VALHALLA, N.Y. - June 12, 2025 - FUJIFILM North America Corporation, Electronic Imaging Division, announces the launch of its FUJINON XF23mmF2.8 R WR (XF23mmF2.8 R WR) lens. Designed with portability in mind, XF23mmF2.8 R WR was developed to be thin and unobtrusive while delivering powerful resolution and autofocus (AF) performance.
"The first word that comes to mind when thinking of XF23mmF2.8 R WR is 'versatility'," said Victor Ha, vice president, Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. "The lens is adaptable to handle standard, wide-angle, close-up image making with ease, while at the same time offering an ultra-compact form factor and user-friendly functionality. From street photography and travel/landscape, where the big picture tells the story, all the way to tabletop photography, where close up, intricate details are critical, XF23mmF2.8 R WR is the ideal everyday carry, designed to work with you on the move."
Main Features:
Ultra-compact and lightweight design with high resolution performance
XF23mmF2.8 R WR is designed to deliver high resolution performance compatible with the FUJIFILM X Series' approximately 40.2 megapixel X-Trans™ CMOS 5 HR[1] sensor.
Close-up photography and high-precision, high-speed autofocus (AF)
Stylish yet durable user-friendly design
The FUJINON XF23mmF2.8 R WR lens will be available late 2025 at a Manufacturer's Suggested Retail Price of $499.95 USD and $559.99 CAD. For more information, visit https://www.fujifilm-x.com/en-us/products/lenses/xf23mmf28-r-wr/.
About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of six operating divisions. The Imaging Division provides consumer and commercial photographic products and services, including silver halide consumables; inkjet consumables; digital printing equipment, along with service and support; personalized photo products fulfillment; film; one-time-use cameras; and the popular instax™ line of instant cameras, smartphone printers, instant film, and accessories. The Electronic Imaging Division markets its GFX System and X Series lines of mirrorless digital cameras, lenses, and accessories to provide a variety of content creation solutions for both still and moving imagery. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography, and industrial markets, and also markets binoculars and other optical imaging solutions. The Business Innovation Division offers a full lineup of digital print and toner technologies focused on enabling the digital transformation of businesses and print shops with its offerings of multifunction printers, digital inkjet presses, production toner printers, software, and more. The Industrial Products Division delivers new products derived from Fujifilm technologies including data storage tape products, including OEM and FUJIFILM Ultrium LTO cartridges, desalination solutions, microfilters and gas separation membranes.
For more information, please visit https://www.fujifilm.com/us/en/about/region, go to https://x.com/fujifilmus to follow Fujifilm on X, or go to https://www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.
FUJIFILM Corporation is a subsidiary of FUJIFILM Holdings Corporation. FUJIFILM Holdings Corporation, headquartered in Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver innovative products and services across the globe through the four key business segments of healthcare, electronics, business innovation, and imaging with over 70,000 employees. Guided and united by our Group Purpose of "giving our world more smiles," we address social challenges and create a positive impact on society through our products, services, and business operations. Under its medium-term management plan, VISION2030, which ends in FY2030, we aspire to continue our evolution into a company that creates value and smiles for various stakeholders as a collection of global leading businesses and achieve a global revenue of 4 trillion yen (29 billion USD at an exchange rate of 140 JPY/USD). For more information, please visit: https://www.fujifilmholdings.com.
For further details about our commitment to sustainability and Fujifilm's Sustainable Value Plan 2030, click here
FUJIFILM, X-Trans, and FUJINON are trademarks of FUJIFILM Corporation and its affiliates.
© 2025 FUJIFILM North America Corporation and its affiliates. All rights reserved.
[1] X-Trans is a registered trademark or trademark of Fujifilm Corporation.
[2] Equivalent in size to XF27mmF2.8 R WR.
Daniel Carpenter FUJIFILM Holdings America Corporation 914-529-2417daniel.carpenter@fujifilm.com