ANA’s Global CMO Growth Council, LIONS, and Infosys Launch AI Hub for the World’s Leading Marketers

New platform, powered by Infosys Aster, gives CMOs instant access to proprietary case studies, strategic frameworks, and peer insights through a conversational AI experience built by CMOs, for CMOs

The Hub launches alongside the Council's new CMO AI Playbook, developed with Infosys and informed by one of the most extensive bodies of CMO research the Council has undertaken

CANNES, FRANCE; JUNE 24, 2026 - The ANA's Global CMO Growth Council and LIONS, in partnership with Infosys (NSE, BSE, NYSE: INFY), today launched the CMO AI Hub, a private AI-powered platform designed to enable peer-to-peer learning among chief marketing officers. The hub brings together propriety case studies, curated insights, and perspectives from the world's leading marketing organizations and executives.

Developed by Infosys Aster, an AI-amplified marketing suite, the AI Hub is built exclusively for members of the ANA's Global CMO Growth Council. It offers a secure, conversational interface and is designed to help CMOs make faster, more informed decisions by turning the collective intelligence of the marketing industry into an always-available resource. Rather than searching through reports, presentations, and research libraries, members can describe a business challenge in plain language and immediately receive relevant case studies, research findings, and practical guidance tailored to their needs.

The launch reflects a priority identified by CMOs themselves. At the Global CMO Growth Council Summit during the ANA Masters of Marketing Conference, more than 250 CMOs identified understanding and getting ahead of AI's implications as one of the industry's most urgent shared challenges. In response, Council members set out to create a practical resource that could help marketing leaders navigate AI-driven transformation and accelerate growth.

Unlike public AI tools, the CMO AI Hub is grounded in proprietary content, vetted research, and real-world insights shared by senior marketers. The platform combines knowledge from the ANA, LIONS, Infosys Knowledge Institute, the research arm of Infosys, Council members, and industry experts to provide guidance that is both trusted and actionable.

What the CMO AI Hub does

1. Conversational intelligence: Members can ask questions in plain language and instantly access trusted guidance from the Council's proprietary library in seconds.
2. Executive-ready outputs: The platform transforms insights into summaries, making it easier for CMOs to explore and learn from peer perspectives and experiences.
3. CMO-to-CMO connection: A secure, members-only environment enables marketing leaders to - and contribute insights that strengthen the platform over time.
4. Secure, exclusive access: Available only to Global CMO Growth Council members through ANA login authentication and governed by responsible AI and privacy standards.

The Hub draws from a growing body of curated content, including ANA resources, real-time Council member contributions, and best-in-class content from LIONS. Content is selectively curated to support quality and relevance.

Nick Primola, group executive vice president at the ANA and leader of the Global CMO Growth Council, said, "CMOs told us they wanted real, practical guidance available in the moments when important decisions need to be made," said Nick Primola, Group Executive Vice President at the ANA and leader of the Global CMO Growth Council. "The AI Hub turns the collective experience of the world's leading marketers and experts into a resource that is available whenever members need it. It's built by CMOs, for CMOs, and designed to help leaders make more informed decisions moving at the speed of marketing."

The AI Hub launches alongside the Council's new CMO AI Playbook, developed by Infosys Knowledge Institute and informed by one of the most comprehensive research efforts the Council has undertaken. This research included 55 one-to-one interviews with CMOs, in-depth conversations with more than 350 marketing leaders across five global industry events, and quantitative input from more than 125 ANA members. The CMO AI Playbook captures these insights into shared perspective on AI's impact on marketing, while the Hub makes them accessible as a practical tool for daily use.

Simon Cook, CEO, LIONS, said:"The Growth Council was created to bring the world's best marketers together and remove the barriers to growth. The CMO AI Hub is the boldest expression of that mission yet - it puts the collective intelligence of this community into every member's hands, exactly when they need it. Creativity and AI aren't opposing forces. The Hub pairs the best of human judgment with the speed of the technology, and keeps people at the center of both."
Infosys Aster designed and built the Hub in collaboration with the ANA and LIONS, contributing the marketing and technology expertise required to create a secure, enterprise-grade experience for senior marketing leaders. Human oversight, governance safeguards, and privacy-by-design principles are embedded throughout the platform to support trusted adoptions and long-term scalability.

Sumit Virmani, Global Chief Marketing Officer, Infosys, said, "AI presents a unique opportunity for CMO's to move beyond efficiency gains and elevate marketing's role as a growth driver. By combining the collective expertise of leading marketers with an AI-powered experience layer, CMO AI Hub transforms fragmented insights into shared intelligence that helps marketing leaders make informed decision and unlock greater business value".

The CMO AI Hub is available now to Growth Council members through secure ANA login authentication, with content and capabilities expanding in the months ahead.

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About the ANA | Global CMO Growth Council
The Global CMO Growth Council is a partnership between the ANA and LIONS representing over 1,200 chief marketers worldwide. Chaired by Marc Pritchard, chief brand officer at Procter & Gamble, the leadership team includes 50 chief marketers from the world's top brands. Since its launch in 2018, the Growth Council has mobilized thousands of CMOs and industry leaders around the world to transform marketing into a force for economic growth and a force for societal good. It is a community of influential and distinguished marketing leaders addressing key issues facing CMOs, their companies, and all of the stakeholders they serve. Chief marketers hold a privileged responsibility to accelerate broad and bold initiatives that will lead to lasting benefits for their brands, their customers, and our global society.

About the ANA

The Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.

About Infosys
Infosys (NSE, BSE, NYSE: INFY) is a global leader in AI first business consulting and technology services. Over 325,000 of our people work to amplify human potential and create the next opportunity for people, businesses, and communities. As navigators of enterprise transformation, we enable businesses in 63 countries to unlock AI value at scale. With over four decades of experience in managing the systems and workings of global enterprises, we accelerate business transformation through our AI-first value framework, deep domain expertise, and our unique ability to orchestrate innovations from our AI-native partner ecosystem. Infosys is recognised as the fastest growing IT services brand globally, committed to being a well-governed, environmentally sustainable partner for our clients where deep talent expertise, in an inclusive workplace, help them navigate their next.

About LIONS
LIONS is the global platform that champions creativity and marketing effectiveness for growth. We help businesses grow through creative marketing that matters. We know that creativity can and should be applied across the full marketing mix. Creativity is an impactful business driver - and when it's integrated with a culture of effectiveness, it's a competitive advantage. Backed by over 150 years of experience and evidence, Cannes Lions, WARC, Effie, Contagious and Acuity - provides the global marketing industry with the definitive benchmarks, intelligence, training and tailored advice needed to grow. LIONS is part of Informa PLC.