Milwaukee Electric Tool Corporation

12/09/2024 | Press release | Archived content

Milwaukee® Introduces Women’s Workwear, Redefining Expectations of Durability and Comfort for Women in the Trades

MILWAUKEE, WI - Building on their workwear collections announced in 2023, Milwaukee enhances their workwear portfolio to include women's jobsite apparel. This new expansion combines the performance and comfort tradeswomen need on the job in an optimally tailored fit. Committed to supporting the impact of women in the trades, Milwaukee is redefining women's apparel offering jobsite built, to conquer real work solutions that meet the demands of women in the trades.

"Despite seeing significant increases of tradeswomen across industries in recent years, their options for sufficient jobsite apparel have remained stagnant," Nadia Sinner, Milwaukee Product Manager. "Through working directly with tradeswomen to uncover their frustrations with current jobsite apparel, Milwaukee is delivering solutions specifically tailored for women on the job. Our design process consists of extensive jobsite research, product seeding and rigorous product testing to ensure durable apparel that is fitted and designed specifically for tradeswomen by tradeswomen."

Redefining expectations for women's workwear, Milwaukee is introducing three new shirts, a sweatshirt and two pairs of pants for women on the jobsite. A part of the workwear collections, GRIDIRON™, FREEFLEX™ and WORKSKIN™, these solutions are dedicated to solving frustrations in comfort, movement and protection from the elements. This initial expansion for women's workwear includes additions to the GRIDIRON™ and FREEFLEX™ collections with future plans to expand the WORKSKIN™ collection. These products are engineered with a focus on the trades, ensuring apparel to benefit productivity in all jobsite conditions.

Women's Workwear

Shirts & Hoodies

Part of the GRIDIRON™ Collection, the Women's Short Sleeve Pocket Tee and Women's Short Sleeve Logo Tee are built to survive and engineered for broken-in comfort. Designed with women in mind, these Tees provide a relaxed fit delivering plenty of room to move around the jobsite. Constructed with a durable, reliable 6-ounce cotton/poly blend, these tees provide all day protection on the job and are equipped with anti-odor and moisture wicking technologies. As an expansion to the FREEFLEX™ Collection, Milwaukee's new Women's Short Sleeve Hybrid Tee is built for movement. Engineered for mobility and easy layering, this hybrid tee provides natural stretch and a forward shoulder design, without sacrificing durability.

Also, a part of the expansion, Milwaukee is announcing the Women's FREEFLEX™ Midweight Pullover Hoodie which is designed to layer comfortably. The FREEFLEX™ Pullover Hoodie provides season versatility and features reinforced pockets for secure storage, a three-panel hood for superior fit and protection, and forward shoulder construction for enhanced mobility and comfort. Designed for durability and flexibility, this hoodie ensures freedom of movement and reliable performance while working in tough conditions.

Pants

Leveraging extensive user research, Milwaukee is delivering two new work pants for tradeswomen equipped with requested storage solutions and everyday go-to features by tradeswomen in the field.

The Women's Double Knee Jogger Pants, also a part of the GRIDIRON™ Collection, are designed for extended life in rugged conditions. The high rise straight fit, built-in stretch, and waistband integrated with elastic, provide a comfortable fit and freedom to move while working. These work pants feature seven deep, reinforced pockets at the front, back, and right leg, providing secure storage for tools and essentials, while nylon-reinforced clip-on zones on the front and left pockets offer quick access to additional storage. The wide belt loops with a utility loop ensure a comfortable, stable fit, with added versatility for attaching tools and accessories.

Expanding within Milwaukee's core workwear portfolio, the new Women's Work Pants are built from a tear-and-abrasion-resistant fabric that provides broken-in comfort right off the shelf. With a high rise straight fit and integrated stretch, this work pant allows tradeswomen to stay productive without stiffness. These work pants are engineered with triple-stitched seams, dedicated tool clip-on zones, seven durable and deep pockets, wide belt loops, and a reinforced kick plate.

Milwaukee is committed to addressing the challenges of comfort, mobility, and protection from the elements in jobsite apparel for tradesmen and tradeswomen. These products are engineered with a focus on the trades, ensuring solutions that enhance productivity in all jobsite conditions. Milwaukee's dedication to innovation and quality ensures that every piece of apparel meets the rigorous demands of the jobsite, providing reliable performance and durability. By continuously refining designs and materials, Milwaukee is setting the standard for excellence in trade-specific apparel.

Women's Workwear:

Product Name

Sku

Colors

Sizes

MSRP

Availability

Women's FREEFLEX™ Pullover Hoodie

F251

Black, Gray, Purple

XS-2X

$54.99

January 2025

Women's GRIDIRON™ Pocket T-Shirt

F451

Black, Gray, Blue

XS-2X

$22.99

January 2025

Women's FREEFLEX™ Hybrid Work Tee

F452

Black, Gray, Purple

XS-2X

$24.99

January 2025

Women's GRIDIRON™ Logo Tee

F453

Red

XS-2X

$22.99

January 2025

Women's Work Pants

F650

Gray, Khaki

0R- 18R

$49.99

January 2025

Women's GRIDIRON™ Double Knee Jogger Pants

F652

Brown

0R-18R

$79.99

January 2025

About Milwaukee Tool
Milwaukee Tool, founded in 1924, is a global leader in delivering innovative solutions to the professional construction trades that increase productivity and safety. Milwaukee® is known for their world-leading M12™, M18™, and MX FUEL™; cordless tool systems, the ground-breaking performance of their cordless innovations, safety solutions, battery-powered outdoor power equipment, jobsite lighting and clean-up, time-saving tool accessories, and innovative hand tool and PACKOUT™; Modular Storage products. The company is dedicated to delivering a steady stream of advanced, trade-specific solutions.

Milwaukee Tool is a Brookfield, Wisconsin-based subsidiary of Techtronic Industries Co. Ltd. (TTI) (HKEx stock code: 669, ADR symbol: TTNDY). For more information on the full line of Milwaukee® products, please call 1-800-SAWDUST or www.milwaukeetool.com