Formula 1 and AWS Give Fans a Chance to Design Their Own Race Track With New Online Experience

Formula 1 is teaming up with AWS during its 75^th anniversary year to debut a brand-new interactive digital experience that allows fans to create, customize and share their own F1 track design.

Real-Time Race Track, powered by AWS, lets fans design an original race track using AI-powered analysis from Amazon Nova, a new generation of state-of-the-art foundation models available in Amazon Bedrock.

Fans can use their computer's mouse or simply trace their finger on any touchscreen device to create a custom race track of any shape and length. Each track incorporates weather and climate data for a location of the user's choice. Using current conditions from the selected location, this allows fans to simulate race scenarios in environments ranging from the heat of Abu Dhabi to the high-altitude challenges of Mexico City. These dynamic weather elements add an authentic strategic dimension to each custom circuit design.

Once the design is complete, each turn and straightaway are evaluated. Amazon Nova Pro analyzes this data to produce key on-track metrics, including top speed and projected lap time, plus two viable race strategies - detailing optimal pit timing, specific tire recommendations, and tactical adjustments for various weather scenarios. This gives fans unprecedented insight into the complex strategic decisions that teams must navigate during actual Grand Prix weekends.

Each fan who designs a track can enter a sweepstake to win a trip to the FORMULA 1 BRITISH GRAND PRIX 2026. Additionally, fans can share a personalized AI-generated retro racing poster, created with Amazon Nova Canvas, via social media featuring their unique racing circuit.

Real-Time Race Track showcases the capabilities of Amazon Novafoundation models. Amazon Nova Pro, a highly capable multimodal model is used to generate race strategies; Amazon Nova Sonic, a state-of-the-art speech understanding and generation model, allows fans to directly engage in voice conversations about racing and design strategies, as if consulting with a professional strategist; and Amazon Nova Canvas creates professional-grade images for fans to share on social media in celebration of the 75^th anniversary of F1.

This new experience builds upon the strategic relationship between Formula 1 and AWS, which began in 2018 when AWS became the Official Cloud and Machine Learning Provider of F1. Over the past seven years, the collaboration has consistently delivered innovations that elevate the on-track competition, as well as the off-track experience for fans. With more than a million data points per second coming off the cars, the cornerstone of Formula 1's partnership with AWS is the ability to extract valuable insights from all this data. The Real-Time Race Track experience puts the power of the sport's comprehensive data and AWS's advanced analytics and artificial intelligence directly in the hands of fans.

Jonny Haworth, Director of Commercial Partnerships, Formula 1 said: Formula 1 said:

"Our ongoing partnership with AWS continues to evolve and transform how fans interact with Formula 1. The Real-Time Race Track experience exemplifies how we're using cloud technology and AI to bring fans closer to the sport than ever before. As we celebrate our 75^th anniversary, we're giving fans an inside look at the complexities and innovation of race strategy, using the same technology that helps to power our sport."

Kristin Shaff, Global Director of Strategic Partnerships, AWS said:

"When we first began working with Formula 1, they presented us with a unique challenge - how to use telemetry data to further engage fans during live races. That vision has since materialized into 23 data-driven F1 Insights that appear during the broadcast to help fans better understand how teams devise strategies. With today's launch of the Real-Time Race Track experience, we're taking this approach to a new level of interactivity. Now anyone can design their own circuit and instantly see how weather conditions, track configurations, pit timing, and tire selection influence performance."

For more information on the Real-Time Race Track experience, click here.