Greenberg Traurig Advises on the Sale of Iconic Fitness Brand Barry’s

ATLANTA - Jan. 16, 2025 - Global law firm Greenberg Traurig, LLP represented Barry's, a global leader in boutique fitness, and North Castle Partners in connection with North Castle's sale of Barry's to Princeton Equity Group.

Barry's has become an iconic fitness brand with 89 studios worldwide. Known for its distinctive red lighting and energetic atmosphere, Barry's has earned a reputation for significantly impacting people's lives through its challenging workouts, strong community, and holistic approach to fitness.

The Greenberg Traurig team that represented North Castle was led by Atlanta Shareholder Theodore I. Blum, managing shareholder of the firm's Atlanta office and co-chair of the Atlanta Corporate Practice, and Atlanta Shareholder and Global Co-Chair of Greenberg Traurig's Retail Industry Group John R. Richards, who has worked with Barry's since 2016. Team leads included Labor & Employment Shareholder Jason D. Burns in New York, Tax Shareholder L. Frank Cordero in Miami, Intellectual Property & Technology Shareholder Joel Feldman in Atlanta, Antitrust Litigation & Competition Regulation Shareholder Justin P. Hedge in Washington, D.C., Benefits & Compensation Shareholder Rebecca Hudson in Denver, Intellectual Property & Technology Shareholder Amy L. Kramer in Denver, Corporate Shareholder John J. Loncto in Atlanta, Labor & Employment Of Counsel Mikaela Shaw Masoudpour in Denver, Antitrust Litigation & Competition Regulation Shareholder Stephen M. Pepper in New York, Franchise & Distribution Shareholder Breton H. Permesly in New York, Data Privacy & Cybersecurity Shareholder Jena M. Valdetero in Chicago, and Benefits & Compensation Shareholder Brian Witkowski in Chicago.

The team also included Corporate Associates Kaitlyn Gilbert, William H. Grossenbacher III, Sophia A. Korn and Brian J. Landau in Atlanta, Franchise & Distribution Associate Victoria Moreno Pabón in Miami, Tax Associate Phillip Popkin in New York, Corporate Of Counsel Rebecca Tracy Rotem in Washington, D.C., and Tax Associate Maria Walker in Miami.

About Greenberg Traurig: Greenberg Traurig, LLP has more than 2750 attorneys in 48 locations in the United States, Europe and the Middle East, Latin America, and Asia. The firm is a 2024 BTI "Leading Edge Law Firm" for delivering on client expectations for the future and is consistently among the top firms on the Am Law Global 100 and NLJ 500. Greenberg Traurig is Mansfield Rule Certified Plus by The Diversity Lab. The firm is recognized for powering its U.S. offices with 100% renewable energy as certified by the Center for Resource Solutions Green-e® Energy program and is a member of the U.S. EPA's Green Power Partnership Program. The firm is known for its philanthropic giving, innovation, diversity, and pro bono. Web: www.gtlaw.com.