The Better Homes and Gardens Real Estate Brand Enters the Coachella Valley with Latest Bermuda Dunes Affiliation

Full-Service Brokerage Joins the Trusted Lifestyle Real Estate Brand to Gain Access to the Industry's Latest Systems and Services

MADISON, N.J. (Oct. 29, 2025) - JM Desert Real Estate, a full-service, 13-year-old brokerage serving Riverside County in California, is the latest firm to affiliate with the Better Homes and Gardens® Real Estate brand.

The firm, now doing business as Better Homes and Gardens Real Estate JM Desert Collective, has developed a strong reputation locally for its ability to assist in traditional residential real estate, with a particular focus on assisting first-time home buyers and buyers looking for a second, seasonal property in the Coachella Valley. The firm is also able to assist with lot and land deals and can now further prioritize addressing client needs with personalized solutions thanks to this affiliation.

At the helm of the brokerage is Managing Broker and Owner Juan M. Martinez, a 19-year real estate veteran who has led the business since its establishment in 2012. Martinez's real estate journey came from humble beginnings, as he first started working as an assistant to a broker in 2003, while balancing a second job after hours to support himself. Martinez continued to display his work ethic and commitment to improving his skills; eventually he took on a leadership role that prepared him to found his own business. Since then, Martinez has helped hundreds of homeowners in the Coachella Valley.

Martinez now has expansion in his sights, which is what led him to affiliate with the Better Homes and Gardens Real Estate brand. With access to the national brand's enhanced technology stack and centralized productivity platform, Martinez hopes to create more time for himself to focus on his duties as a broker, instead of spreading himself thin with handling learning and mentoring, on top of his at-home responsibilities as a father. With this increased bandwidth, Martinez can better prioritize scalability and opening new offices throughout the rest of the Coachella Valley and beyond into Riverside County.

Quotes:

"Juan's journey from assistant to owner is a remarkable testament to the grit, heart, and entrepreneurial spirit that define excellence in real estate. His story reflects the kind of leadership and resilience we deeply value. As Better Homes and Gardens Real Estate enters this vibrant market, we are proud to align with a professional whose integrity, local expertise, and relationship-first approach make him an ideal ambassador for our lifestyle brand. We are eager to empower Juan and his agents as they write their next chapter and deepen their impact in the diverse communities they serve."

- Ginger Wilcox, President, Better Homes and Gardens Real Estate LLC

"Real estate isn't just about the dollars; it's about developing long-lasting relationships and helping others find the property that can allow them to attain their dream lifestyle. The biggest reason I've been successful in this industry over the past 19 years is thanks to these relationships, which is why my affiliated agents and I continue to dedicate 100% of our energy towards offering personable, professional assistance. With the support of the Better Homes and Gardens^® Real Estate brand, we believe our capabilities can be enhanced even further, and we hope that we can build many more lifelong relationships as a result."

- Juan M. Martinez, Managing Broker & Owner, Better Homes and Gardens Real Estate JM Desert Collective

About Better Homes and Gardens Real Estate LLC

The Better Homes and Gardens^® Real Estate network is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, the Better Homes and Gardens Real Estate network embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.

The growing Better Homes and Gardens^® Real Estate network includes approximately 11,000 independent sales associates in approximately 400 offices serving home buyers and sellers across the United States, Jamaica, The Bahamas, Australia, and Türkiye.

Better Homes and Gardens^®, BHGRE^® and the Better Homes and Gardens Real Estate Logo are registered service marks owned by Meredith Operations Corporation and licensed to Better Homes and Gardens Real Estate LLC. Better Homes and Gardens Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.

Media Contact:

Misty Beard

973-407-2331

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