Social Trends 2025 — Social-First Brand Building: Key Shifts for 2025

Attention is fragmented, dispersed across platforms with communities and creators holding the keys. Winning in this era requires a lot more than understanding social platforms as a media touch point; it necessitates a reimagining of how brands are built.

This means embracing new rules of engagement, navigating a world of decentralized influence, and cocreating with communities. It means loosening of traditional tight controls, while still finding innovative ways to build memory structures and gather intelligence. It means playing to the platforms' strengths while seeking legitimate ways to shape culture.

This report explores crucial shifts brands must make to thrive in the social-first landscape, offering actionable strategies for agencies and brand teams to unlock sustainable growth in today's attention economy.

Click here to download and read Social-First Brand Building: Key Shifts for 2025.