IGT Launches National Advertising Campaign Commemorating the 30th Anniversary of Wheel of Fortune Slots

IGT Launches National Advertising Campaign Commemorating the 30th Anniversary of Wheel of Fortune Slots

From social feeds to famous skylines and primetime TV, IGT will have players chanting "WHEEL-OF-FORTUNE!" via vibrant video campaign

LAS VEGAS - March 18, 2026 - IGT, a global gaming leader, announced today the launch of its North America-focused advertising campaign to promote the 30^th anniversary of Wheel of Fortune Slots. The multi-phase video campaign will run over nine months and will span social, digital, outdoor and traditional media channels, including an airing on the namesake television game show in May.

"IGT's Wheel of Fortune Slots is more than a beloved casino game. It's an iconic slice of Americana that players around the world associate with fun and life-changing jackpots," said Hector Fernandez, IGT Incoming CEO. "As we celebrate the game's 30th anniversary, we're launching an exciting advertising campaign that honors its nostalgic roots while showcasing its bright future."

The colorful advertisement boasts a Busby Berkeley-inspired look and feel, featuring intricate choreography, retro music and a kaleidoscopic treatment of the familiar Wheel of Fortune wheel wedges. The advertisement culminates with a beauty shot of IGT's most recent Wheel of Fortune game, Wheel of Fortune Cash on Reels™ on the RISE55™ cabinet.

IGT launched the social media-driven aspect of the campaign today, running various cuts of the commercial on LinkedIn, Instagram and Facebook. Later this year, IGT will extend the reach of the commercial via coast-to-coast placements on prominent, large-format outdoor digital billboards in iconic locations such as the Las Vegas Strip.

For Wheel of Fortune Slots anniversary updates and to view this commercial visit www.igtjackpots.com/WOF or follow IGT on Facebook and Instagram.

About IGT
IGT is a leading global provider of gaming, digital and financial technology solutions, formed through the combination of International Game Technology PLC's Gaming & Digital Business and Everi Holdings Inc. IGT's offering spans gaming machines, game content and systems, iGaming, sports betting, cash access, loyalty and player engagement solutions, enabling it to deliver integrated, customer-centric experiences across land-based and digital environments. Organized into Gaming, Digital and FinTech business units, IGT drives innovation, efficiency and value for casino, digital and hospitality operators worldwide. The company is headquartered in Las Vegas.

Contact:
Phil O'Shaughnessy, Global Communications, toll free in U.S./Canada +1 (844) IGT-7452; outside U.S./Canada +1 (775) 448-0257

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