China: Selling in China - The Rise of Livestreaming E-commerce

This report provides a comprehensive analysis of China's expanding livestreaming e-commerce sector, a key driver transforming retail in the world's largest online market. It offers U.S. exporters in-depth insights into how livestreaming has developed into a strategic channel for market entry, consumer engagement, and brand communication. Through an examination of industry evolution, platform differentiation, and prevailing market trends, this report examines the ability of livestreaming platforms, multi-channel networks (MCNs), service providers and influencers to enhance the market presence of imported products.