Hilton Worldwide Holdings Inc.
09/18/2026 | Press release | Distributed by Public on 09/18/2026 06:38
The Brands Guests Continue to Count On: Three Hilton Brands Again Rank No. 1 in JD Power 2026 Study
- Hampton by Hilton, Tru by Hilton and Home2 Suites by Hilton ranked highest in guest satisfaction within their respective segments, continuing a multi-year track record of securing the top position.
- The 30th annual study surveyed more than 44,000 branded hotel guests across North America, making it one of the hospitality industry's leading benchmarks for guest satisfaction.
MCLEAN, Va. - Hilton (NYSE: HLT) once again has earned top recognition in the JD Power 2026 North America Hotel Guest Satisfaction Study, with Hampton by Hilton, Tru by Hilton and Home2 Suites by Hilton each ranking highest in guest satisfaction within their respective segments. The recognition demonstrates Hilton's ongoing commitment to delivering reliable, high-quality stays and exceptional service across its award-winning brand portfolio.
"Whether for leisure or business, today's travelers all value an experience they can depend on," said Alexandra Jaritz, senior vice president, global category head, All Suites & Focused Service, Hilton. "Earning the highest guest satisfaction ranking across three segments reflects the strength of Hampton, Tru and Home2 Suites, the dedication of our hotel teams and the trust guests continue to place in our brands. We earn and build that trust one stay at a time, and we're proud to create experiences guests feel confident choosing again and again."
Each of the award-winning brands serves a different traveler and travel occasion, and all share the same commitment to delivering reliable service, thoughtful amenities and experiences guests know they can trust.
Hampton by Hilton - Highest-Ranked Upper Midscale Brand for Guest Satisfaction
Hampton by Hilton earned the highest ranking in the Upper Midscale segment for the second consecutive year. As one of the world's most recognized hotel brands, Hampton has built its reputation on delivering the consistent experience guests expect through friendly service, complimentary hot breakfast featuring the brand's signature Hampton waffle and the confidence of the 100% Hampton Guarantee. With more than 3,000 hotels globally, Hampton continues to be a trusted choice for business and leisure travelers alike.
Tru by Hilton - Highest-Ranked Midscale Brand for Guest Satisfaction
Tru by Hilton ranked highest in the Midscale segment, earning the top ranking for the fourth consecutive year. Since entering the category, Tru has redefined what travelers expect from a Midscale hotel by pairing intuitive design, vibrant social spaces and modern amenities with an affordable price point. Designed around the essentials today's travelers value most, Tru continues to resonate with cross-generational guests seeking a stay that is simple, spirited and consistently reliable.
Home2 Suites by Hilton - Highest-Ranked Upper Midscale/Midscale Extended Stay Brand for Guest Satisfaction
Home2 Suites by Hilton earned the highest ranking in the Upper Midscale/Midscale Extended Stay, marking its fourth consecutive No. 1 ranking. Designed to help guests maintain their routines while on the road, Home2 Suites combines spacious suites with flexible living spaces and in-suite kitchens, complimentary breakfast, pet-friendly accommodations and thoughtful amenities that make longer stays feel comfortable and convenient. Whether traveling for work, relocating or taking a long vacation, Home2 Suites continues to offer the flexibility, comfort and home-like amenities guests value most during longer stays.
The JD Power 2026 North America Hotel Guest Satisfaction Study marks the study's 30th year and is based on responses from more than 44,000 branded hotel guests for stays between May 2025 and May 2026. The study evaluates guest satisfaction across seven key dimensions: guest room, food and beverage, hotel facility, hotel staff, hotel connectivity, value for price paid, and check-in/check-out.
For more information about Hilton's award-winning brands, visit hilton.com.
FAQ: Hilton Brands Rank Highest Across Three Segments in JD Power 2026 North America Hotel Guest Satisfaction Study
The JD Power North America Hotel Guest Satisfaction Study is an annual study that measures overall guest satisfaction across hotel brands in North America. The 2026 study marks its 30th year and is based on responses from more than 44,000 branded hotel guests who stayed between May 2025 and May 2026. Guest satisfaction is measured across seven key dimensions: guest room, food and beverage, hotel facility, hotel staff service, hotel connectivity, value for price paid, and check-in/check-out.
Hampton by Hilton ranked highest in the Upper Midscale segment, Tru by Hilton ranked highest in the Midscale segment, and Home2 Suites by Hilton ranked highest in the Upper Midscale/Midscale Extended Stay segment. In total, 15 Hilton brands were evaluated in the 2026 study, with 11 performing at or above their respective segment average.
The 2026 study surveyed more than 44,000 branded hotel guests across North America and evaluates guest satisfaction across seven key aspects of the hotel experience: guest room, food and beverage, hotel facility, hotel staff, hotel connectivity, value for price paid, and check-in/check-out.
A highest-ranked brand received the highest overall customer satisfaction score within its hotel segment in the JD Power 2026 North America Hotel Guest Satisfaction Study.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 28 world-class brands comprising more than 9,400 properties and nearly 1.4 million rooms, in 144 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 4 billion guests in its more than 100-year history. Named as the No. 1 World's Best Workplace by Great Place to Work and Fortune, Hilton aims to create the best culture for its 500,000 team members around the world. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 260 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
As the No. 1 ranked lodging franchise for the last 17 years by Entrepreneur®, Hampton by Hilton - including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton - serves quality-driven and value-conscious travelers at more than 3,200 properties in 46 countries and territories around the globe. The brand continues to lead its segment by providing guests with high quality, thoughtfully designed accommodations and amenities, such as modern, spacious rooms and free hot breakfast featuring the signature Hampton Waffle. Hampton by Hilton is committed to delivering an exceptionally friendly and authentic service, all backed by the 100% Hampton Guarantee™. Experience a best-in-class stay at Hampton by Hilton by booking at hampton.com or through the industry-leading Hilton Honors app.Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hampton by Hilton at stories.hilton.com/hampton, and follow the brand on Facebook,Instagram and X.
Tru by Hilton is a game-changing hotel brand with nearly 350 open locations across the Americas and Vietnam, providing guests with a consistent, fun experience at an affordable price. Spirited, simplified and grounded in value, Tru by Hilton is designed for cross-generational appeal. Intuitively designed modern guestrooms feature rolling desks, oversized windows for natural light and bright, spacious bathrooms. Guests can enjoy complimentary hot breakfast at the Top It breakfast bar, featuring a signature automatic pancake maker. Premium snacks, light meal options and single-serve wine and beer (at most locations) are available for purchase at the 24/7 Eat. & Sip. market. Experience a positive stay at Tru by Hilton by booking at trubyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Tru by Hilton at stories.hilton.com/trubyhilton, and follow the brand on Facebook and Instagram.
Home2 Suites by Hilton, one of the fastest growing brands in Hilton's history, is a mid-tier, all-suite, award-winning extended-stay hotel concept designed to offer stylish accommodations with flexible guest room configurations and home-like amenities for value-conscious guests and their pets. With a commitment to environmentally-minded products and hotel operations, Home2 Suites by Hilton offers complimentary hot breakfast, innovative and customizable guestroom designs, laundry and fitness areas, multiple outdoor spaces, expansive community spaces and pet-friendly environments. Home2 Suites by Hilton has more than 900 open hotels with nearly 750 hotels in development. Experience a positive stay at Home2 Suites by Hilton by booking at home2suites.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Home2 Suites by Hilton at stories.hilton.com/home2suites, and follow the brand on Facebook and Instagram.
Hilton Worldwide Holdings Inc. published this content on September 18, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on September 18, 2026 at 12:38 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]