Barnes & Noble Opens New Store in Allen09/25/2024

Author Julia Heaberlin to Host Ribbon-Cutting Ceremony and Book Signing

at Grand Opening at 10AM on Wednesday, October 2, 2024

Allen, TX - September 25, 2024 - Barnes & Noble is thrilled to announce the opening of its new Allen bookstore on Wednesday, October 2^nd. The new Barnes & Noble is located in Watters Creek Village (988 Village Green Drive, Allen, TX 75013) next to the village green, on the corners of Village Green Drive and Garden Park Drive, across from The Blue Fish, Village Burger Bar and Sephora.

The new Barnes & Noble will officially open to the public at 10AM CT on Wednesday the 2^nd, with Julia Heaberlin cutting the ribbon and signing copies of her books. The bookstore showcases the highly lauded bookstore design seen in the most recent Barnes & Noble store openings, featuring all the best books, toys, games and gifts that customers have come to expect from the nation's premier bookseller. The bookstore will also house an updated B&N Café.

"We are delighted to be opening a bookstore in Allen, a community that hasn't seen a new Barnes & Noble for over ten years," said James Daunt, CEO of Barnes & Noble. "The team here brings a collective 47 years of bookselling experience and is eager to get new books in the hands of our readers."

Barnes & Noble is enjoying a period of tremendous growth as the strategy to hand control of each bookstore to its local booksellers has proven so successful. The bookseller is experiencing strong sales in its existing stores and has been opening many new stores after more than 15 years of declining store numbers. In 2023, Barnes & Noble opened more new bookstores in a single year than it had in the whole decade from 2009 to 2019. The bookseller expects to open over 50 new bookstores in 2024.

The Allen location is one of ten new Barnes & Noble bookstores set to open in October, alongside new locations in SC, VA, MO, UT, IN, IL, FL, NY and Washington D.C. Each grand opening has drawn enthusiastic crowds that wrap around the building, filling the store as the ribbon is cut.

"The most exciting part of this process has been knowing we get to serve a community as vibrant and welcoming as Allen," said Pam Rasmussen, Store Manager. "I have been a Barnes & Noble bookseller for over 12 years now, and not a day goes by that I don't look forward to meeting new readers, connecting with them, learning about them and introducing them to new stories."

Customers can discover more about upcoming events and news by following @bnallentx on social media.

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