KANSAS CITY, Mo. (Sept. 29, 2026) - Hallmark is expanding its longstanding Disney relationship with a new holiday collection inspired by the upcoming Hallmark Channel original movie, Holiday Ever After: A Disney World Wish Come True filmed at Walt Disney World® Resort in Florida. This collaboration marks a new chapter in the brands' nearly century-long relationship with the first original Hallmark movie filmed at Walt Disney World, the return of Hallmark products to Disney Parks for the first time since the 1980s, and a holiday pop-up shop at Disney Springs in Florida.

The all-new collection features greeting cards, ornaments, gift wrap, apparel, home goods, accessories and more unified by a custom holiday toile design inspired by Disney Parks attractions and featuring Disney Parks iconography and holiday colors.

"As iconic brands, Hallmark and Disney both share a common starting point: connection, family and tradition," said Darren Abbott, Hallmark Media president & chief brand officer at Hallmark. "This collaboration gives families a connected holiday experience, extending a story beyond just a single touchpoint - whether they're watching our movie, visiting Disney Parks or unwrapping a Hallmark Keepsake Ornament, everything points back to the same meaningful story."

Learn more and preview the Holiday Ever After: A Disney World Wish Come True product collection at Hallmark.com.

From On-Screen Moments to At-Home Traditions

The collection is inspired by and featured in the upcoming Hallmark Channel original movie, Holiday Ever After: A Disney World Wish Come True, premiering as part of Hallmark Channel's Countdown to Christmas, with the world premiere airing Saturday, Nov. 28 at 8/7c on Hallmark Channel and streaming next day on Hallmark+. The film follows Lindsey and her family during a trip to Walt Disney World Resort in Florida, where her wish at Cinderella Fountain just may bring her the magical Christmas romance she's hoping for. Together, the movie and product create a fully integrated experience that brings Disney Parks magic into holiday traditions year after year.

Shop the Magic

Beginning early October, shoppers can explore and purchase the collection on Hallmark.com, with an exclusive online preview available now. Products will also be available at Disney Parks, select Hallmark Gold Crown stores nationwide, and select Kohl's and Walmart locations.

For those planning a trip to Walt Disney World this holiday season, Hallmark's pop-up store at Disney Springs will open in early October. The store offers a unique opportunity to bring home a little extra magic and shop the complete Holiday Ever After: A Disney World Wish Come True collection while creating new holiday memories.

Collection Highlights

• Greeting Cards featuring themes of family, connection and wishes coming true, including individual cards inspired by the film, boxed greeting sets and interactive cards with motion and music, help share meaningful holiday messages.

• Ornaments capturing Disney Parks moments and beloved Disney characters, including a recordable design that lets families add a special message, turn favorite memories into lasting mementos.

• Gift Wrap showcasing festive holiday scenes inspired by Walt Disney World attractions, as well as Disney's Mickey Mouse and Minnie Mouse, make every gift feel like part of the story.
• Décor & Gifts including blankets, plush pairs, tea towels, baking dishes and mixing bowls bring the holiday magic into everyday traditions at home.
• Lifestyle Items featuring festive pajamas, slippers, socks and sweatshirts, along with products from Loungefly, Vera Bradley, Spirit Jersey® and Corkcicle, offer coordinating accessories, drinkware and bags that extend the collection beyond the holiday season.

Visit Hallmark.com for more information, locate a Hallmark Gold Crown store or sign up for Crown Rewards. As a Crown Rewards member, you can earn points on every purchase and receive exclusive savings and rewards.

THE OVERALL APPEARANCE OF THE JERSEY, INCLUDING THE UNIQUE COMBINATION OF FEATURES, IS A TRADEMARK OF SPIRIT CLOTHING COMPANY. THE JERSEYS ARE SOLD IN CONNECTION WITH THE TRADEMARK SPIRIT JERSEY®, WHICH IS ALSO A REGISTERED TRADEMARK OF SPIRIT CLOTHING COMPANY.

© 2026 Corkcicle Capital Group, LLC. All rights reserved. CORKCICLE® and the Corkcicle logo are registered trademarks of Corkcicle Capital Group, LLC. 

Media Contacts

Eva Gregory

Hallmark Cards, Inc.

[email protected] 

About Hallmark

For more than 115 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri, and employing tens of thousands worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 25 languages with distribution in over 70 countries and 100,000 rooftops worldwide, including a network of independently-owned Hallmark Gold Crown stores in two countries. Hallmark Media is entertainment's leading destination for feel-good content and operates three cable networks - Hallmark Channel, Hallmark Mystery, and Hallmark Family. Hallmark+ is the streaming service and membership program that delivers the very best of Hallmark all in one place, featuring a distinctive blend of all new, exclusive original series, movies, and other feel-good content plus monthly discounts and rewards for shopping at Hallmark retail stores and Hallmark.com. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark's headquarters. Crayola^® offers a wide range of art materials and creative play toys designed to spark children's creativity around the globe. For more information, visit Hallmark.com. Connect on Instagram, TikTok, Facebook, Pinterest, YouTube, and LinkedIn.

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