Tom Malcolm Returns to Burson in Key Role as Agency Doubles Down on Growth

Agency Appoints Malcolm to UK Chief Growth Officer

London, 12th October, 2026 - Burson, the global communications leader purpose-built to create value for clients through reputation, today announced that Tom Malcolm returned to the agency as UK Chief Growth Officer.

Malcolm returns to Burson after most recently serving as UK Group Managing Director of MSL and Salterbaxter. At Burson, he held the roles of Group Managing Director, Consumer and Brand, UK, and EMEA Consumer and Brand Practice Lead, where he oversaw consecutive years of double-digit growth, and the agency's integrated Consumer offering across EMEA, helping brands redefine reputation through the power of their brands.

Malcolm brings more than 20 years of innovation leadership experience to this role. He has led award-winning integrated consumer campaigns for FMCG, consumer and retail brands, across a diverse range of sectors, including finance, leisure, food and beverage and healthcare and pharmaceuticals. He has also led multidisciplinary teams to develop and execute high-impact international campaigns that harnesses insights and creative thinking to transform customer experiences across channels.

"Tom knows Burson incredibly well, but he also brings a strong external perspective shaped by his experience across the wider communications industry," said Simon Redfern, CEO, UK, Burson. "During his previous time with us, he played an important role in building some of our strongest client relationships. Since then, he has gained an even broader perspective on agency growth, client expectations and the opportunities facing our industry. That combination of deep knowledge of Burson, valuable external perspective, client insight and proven leadership in driving growth makes him a brilliant fit for our business and our ambitions for the future. I'm so pleased to welcome him back as our UK Chief Growth Officer."

In this role, Malcolm will lead the UK Growth team, working closely with the EMEA and global Growth teams to drive growth, strengthen client relationships and pursue new opportunities. He will focus on bringing together the full breath of Burson's capabilities and drawing on the right talent, specialist teams and data-led tools to solve complex client challenges.

"Burson has built a genuinely global growth engine that puts client reputation at the centre," said Malcolm. "That's only possible with the best talent working together globally. I know first-hand the calibre of thinking, craft and innovation at Burson, which is why I jumped at the chance to return. Working with Simon and our best-in-class team, we couldn't be better placed to help clients navigate a new era in which reputation and growth are more intertwined than ever."

In 2011, PRWeek named Malcolm one of the UK's leading PR consultants as part of its 'Top 29 Under 29'. He is also a regular judge for industry awards.