Greentarget UK rebrands as INFINITE

London (October 9, 2026)-International communications and reputation management firm Infinite today announces that Greentarget UK (GT), one of the UK's leading specialist financial and professional services communications agencies, has completed its brand transition and is now Infinite. The rebrand follows Infinite's acquisition of GT in June. Since the acquisition completed, the two agencies have worked closely to integrate their teams, operations, and infrastructure. Based in St Paul's in the heart of the City of London, the UK teams of Infinite and GT now operate as a single agency, bringing together deep sector expertise across financial and professional services with Infinite's international communications platform. The transaction more than doubled Infinite's footprint in London, strengthening the agency's ability to serve sophisticated financial and professional services firms as well as organizations operating in other highly regulated industries across the UK and Europe. Jeff Watt, Managing Director Infinite UK, said: "Twenty years ago, we set out to build an agency dedicated to serving the financial and professional services industries and the technology that powers them. At the same time, we wanted to build a team that understood and were genuinely passionate about these companies. "In Infinite we have found a like-minded agency that shares our culture, vision, and ambition to be the very best communications partner for every one of our clients. Adopting the Infinite brand marks an exciting new chapter for our team and our clients." Founded in 2006, GT has deep expertise in international financial markets with a multilingual team advising clients across banking, investment management, hedge funds, fintech, and professional services. "We acquired GT because of the agency's domain expertise, senior level service and culture, all of which align with our own," said Jamie Diaferia, Founder & CEO of Infinite. "By taking on our brand, they truly become part of Infinite. Together, we create a single integrated offer that serves the diverse communications needs of firms located in the UK, Europe and North America." About INFINITE Infinite is an award-winning communications and reputation management firm. Led by seasoned media professionals, the firm provides communication and creative services including media relations, crisis and litigation communications, research, media training, and a full range of content solutions. Infinite has offices in New York, San Francisco, Chicago, Los Angeles, Washington, D.C., Boston and London. For more information, visit www.infiniteglobal.com.