A New Report Puts Aussie Artists in the Spotlight

Spotify is turning up the volume on Australian music with a multipronged initiative designed to highlight the dominance of Australian artists on the global stage. As part of the campaign, we've released a new Global Impact Report that reveals how Australian sounds are resonating worldwide. We're spotlighting the findings of the report-and inviting members of the industry to panels-at our "Turn Up Aus: The Export Edition" roadshow events in Melbourne and Sydney.

"Australia continues to punch well above its weight, producing some of the best music on the world stage," said Marty Doyle, Editorial Lead, AUNZ. "We've seen export streams of Australian artists increase by 37% in just four years. These are results worth celebrating, and this report sparks a broader conversation about how we as a collective music industry can continue to support that momentum."

Charting the global impact of Australian music

At the core of this dual endeavor is the launch of Spotify's inaugural Global Impact Report, which includes the latest edition of the Australian Music Global Impact List. This first-of-its-kind account showcases how Australian music is traveling internationally and highlights the immense value of streaming for Australian artists.

"Breaking into the U.K. and USA markets has traditionally been the benchmark for most Australian artists, and those remain key," Marty said, "but the Global Impact Report helps challenge our thinking around audience development and highlights the growth opportunities in markets like Brazil and the Philippines."

As for what's driving Australian artists' success, here are a few takeaways from the report:

• Export streams of Australian artists on Spotify grew a significant 37%from March 2021 to March 2025.
• The top five international marketsfor Aussie music are:
  • U.S.
  • U.K.
  • Germany
  • Brazil
  • Canada
• Philippines and Brazil are the fastest-growing international markets for Australian music. In March 2025:
  • Brazil accounted for 202 million streams
  • Philippines accounted for 142 million streams
• Dance musicleads international popularity, with more than 1 billion streamsin March 2025 alone.
• A growing number of Australian artists see 80%+ of their streams from international audiences.
  • Export icons include Sia, Chase Atlantic, Tame Impala, and The Kid LAROI.

The full Global Impact Report can be found on the Turn Up Ausmicrosite, alongside artist video case studiesthat underscore Spotify's commitment to industry advocacy.

Expanding beyond borders: The Export Edition

In addition to sharing our Global Impact Report, we're bringing Spotify's top global editorial talent to Australia for Turn Up Aus: The Export Edition, an afternoon packed with insights, conversation, and connection. "We're always trying to look forward as to what's next, but these events are good reminders that sometimes we need to check the rearview mirror: It's important to celebrate the wins and ground the data in real stories and experiences," says Marty. Happening in Sydney July 7 and Melbourne July 9, the festivities include attendees from the industry, media, and government. Event programming includes:

• A deep dive into the report's findings
• A fireside chat with Sulinna Ong, Spotify's Global Head of Editorial
• An international Spotify music editor panel featuring J.J, Italiano, Head of Global Music Curation & Discovery, Ronny Ho, Head of Dance & Electronic Development, and Chesca Tan, Lead Editor of Philippines

To explore the full story of Australian music's global impact, visit the new Turn Up Aus microsite at https://www.turnupaus.byspotify.com.