Jewel Ads Launches Industry-First 'Foundation & Basic' Packages To Secure Digital Footprint For All UK Jewellery Suppliers

Jewel Ads Launches Industry-First 'Foundation & Basic' Packages To Secure Digital Footprint For All UK Jewellery Suppliers

18 Jun 2026

Jewel Ads, the UK's leading B2B digital trade platform and AI searchable directory, has officially announced a major restructuring of its directory architecture. The platform is launching a permanent, entry-level Foundation Package alongside a new Free Basic Tier, designed to allow every trade supplier in the UK to claim, verify, and permanently control their digital trade brandpage profile. Find & Be Found isn't just a strapline, it's a commitment to the trade.

The rollout marks a significant shift in how the jewellery trade approaches baseline digital visibility. While traditional B2B marketing relies on high-cost, short-term tactics such as physical trade shows, the new tiers address growing demand from suppliers seeking a permanent, secure digital presence without committing to active marketing campaigns.

The Foundation Package requires a single, one-off payment of £195 with zero ongoing subscription fees. In return, suppliers secure a permanent, verified brand page on the Jewel Ads platform, featuring three header images, a comprehensive 600-word business description, complete direct contact details, and the ability to self-publish two trade articles per year. Crucially, the package includes a lasting, high-authority 'Do-Follow' backlink to the supplier's primary website-serving as an immovable search engine optimisation (SEO) anchor to enhance their organic Google rankings and feed the platform's core AI search engine. This setup aims to inspire confidence in suppliers' ability to improve their online visibility and attract buyers over time.

Daren Daniels, Co-Founder of Jewel Ads says,

"We want to ensure that no UK jewellery supplier is left invisible in the modern digital economy, especially as changes in traditional SEO and social media algorithms make it harder to achieve organic growth, and AI search engines like Gemini completely transform how buyers look for information. Retail buyers are doing more than half of their product sourcing research online, silently and anonymously, long before making direct contact. By introducing the Basic and Foundation tiers, we are giving suppliers an affordable, fixed-cost, permanent asset. It allows them to protect their corporate data, establish their search engine footprint, and ensure they are on a buyer's day-one shortlist."

To preserve the exclusivity of its premium marketing networks, Jewel Ads has established 'The Promotion Rule Framework.' Under this rule, the Basic and Foundation tiers operate strictly as self-service directory placements. Proactive marketing campaigns, priority entry into the platform's 5 annual online trade showcases, and direct audience outreach across Jewel Ads' combined network of over 17,000 LinkedIn followers remain strictly reserved for members of its annual Essential, Professional, and Enterprise subscriptions.

Daniels added,

"There is a fundamental difference between passive digital presence and an active sales pipeline. The Foundation tier is about identity, control, and baseline Google SEO authority. It gives the trade a frictionless entry point into the Jewel Ads ecosystem. Once suppliers see their directory and article views ticking upward in their dashboard, they can choose to seamlessly upgrade and activate our multi-channel marketing department when they are ready to scale."

UK jewellery suppliers are invited to claim their Basic listing for free or secure their lifetime SEO anchor through the Foundation Package by visiting Jewel Ads. The process is straightforward, allowing suppliers to quickly establish their digital footprint and consider future upgrades as their business grows.

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Source: Jewel Ads