ANA B2 Awards Announce 2026 Top Jury Honoring the Most Effective and Innovative B2B Marketing

NEW YORK, NY - February 11, 2026 - The Association of National Advertisers (ANA) today announced the Top Jury for the 2026 ANA B2 Awards, the industry's most prestigious recognition of excellence in business-to-business marketing. The B2 Awards honor the strategies, creativity, and results that drive meaningful business growth-spotlighting work across brand building, demand generation, account-based marketing, digital transformation, and more.

"B2B is now where trust is built, growth is earned, and reputations are tested," said Dean Aragon, CEO of Shell Brands and Chairman of the Association of National Advertisers. "In an era defined by AI, complexity, and global risk, the brands that win will be the ones that lead with humanity, confidence, discipline, and purpose. The work we champion must not only be human-centric - it must be consequential for customers, companies, and the broader ecosystem."

The B2 Awards Top Jury plays a pivotal role in determining the year's most groundbreaking work and selecting the year's Best in Show honor.

Winners will be revealed at the 2026 ANA B2B Masters of Marketing Conference, where the industry's most influential leaders gather to define the future of modern B2B marketing.

The 2026 ANA B2 Awards Top Jury members are:

• Dean Aragon, CEO and Vice Chairman, Shell Brands International
• Vincent Bahk, Senior Vice President, Marketing, FIS
• Toni Clayton-Hine, Chief Marketing Officer, Americas, EY
• Jennifer Downes, Head of Global Digital Marketing Transformation, Lenovo
• David Galbraith, Vice President, Global Brand and Marketing, Mack Trucks
• Alissa Gavrilescu, Managing Director, Segment Marketing and Messaging Strategy, CIGNA Corporation
• Dipti Kachru, Chief Marketing Officer, Broadridge Financial
• Heather Malenshek, Senior Vice President and Chief Marketing Officer, Land O'Lakes
• Don McGuire, Executive Vice President and Chief Marketing Officer, Qualcomm
• Kim McNeil-Downs, Managing Director, Brand, Marketing, and Communications, Deloitte
• Lisa Maxwell, Vice President, B2B Marketing, Mastercard
• Melissa Washko, Chief Brand Officer, GE Aerospace

"B2B has never mattered more," said Bill Zengel, Senior Vice President and B2B Practice Lead at ANA. "Our Top Jury embodies the strategic and creative leadership shaping the future of business marketing. They expect clarity, rigor, and measurable impact-and they will reward the ideas that build brands, accelerate pipelines, and redefine what great B2B marketing can achieve."

The B2 Awards Gala and celebration of the best in B2B marketing will take place during a special evening dinner on June 4, 2026, at the 2026 ANA B2B Masters of Marketing Conference in Chicago, IL.

The 2026 B2 Awards will accept entries through March 6, 2026.

For more information on entry requirements, categories, and past winners, visit www.b2awards.com .

Awards Contact
Denise McDevitt
[email protected]

About the B2 Awards
As part of the ANA's mission to set the agenda for growth, the ANA B2 Awards celebrate the best of business-to-business marketing-work that demonstrates the power of strategy, creativity, and results to drive meaningful growth. Recognized as the industry's premier B2B marketing honor, the program spans categories including brand building, demand generation, account-based marketing, and digital transformation. Winners represent the highest standard of excellence, as judged by a distinguished panel of industry peers.

About the ANA

The Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.