New Balance to be Featured in Cooper Hewitt, Smithsonian Design Museum's "MADE IN AMERICA" Exhibition Celebrating American Manufacturing and Design

Opening on December 12, New Balance is proud to be a part of the "Made in America: The Industrial Photography of Christopher Payne" exhibition that celebrates American manufacturing, innovation, design and artistry

Boston, MA, (December 12, 2025)-With more than a century ofunwavering commitment to authenticity, craftsmanship and the highest level ofattention to detail, New Balance is proud to announce two photos ofthe 990v6, from the Made in USA category, in the upcoming exhibit, "Made in America: The Industrial Photography of Christopher Payne."Opening at Cooper Hewitt, Smithsonian Design Museum from December 12, 2025 to October 2026, the exhibition spotlights the authentic artistry and expert innovation at the heart ofAmerican factories.

The exhibition highlights Christopher Payne's decade-long photographic journey documenting the craft ofboth industrial and artisanal making in the United States. It includes never-before-seen images captured at New Balance's Made in USA footwear production facility in Lawrence, Massachusetts - opening a window into the brand's heritage ofpurposeful design and meticulous attention to the smallest detail. For more than 75 years, Made in USA represents the purest expression ofNew Balance's "fearlessly independent" ethos that is designed without compromise and constructed with authentic American craftsmanship.

"New Balance is honored to have our craft and process showcased by Christopher Payne in Cooper Hewitt's exhibition celebrating the best of American design and manufacturing," said Chris Davis, Global Brand President & Chief Marketing Officer at New Balance. "For more than a century, our artisans across New England have set the premium standard for athletic footwear. Payne's photography captures the artistry and precision of our Lawrence, Massachusetts team, which handcrafts each shoe with exceptional quality, utility, and tradition-personifying our brand DNA one stitch at a time."

The exhibition recognizes manufacturing as a timeless and essential pillar ofdesign, while revealing the extraordinary people and processes behind iconic American products. Other American brands that will be featured range from musical instruments and flags to microchips and the Giant Magellan Telescope. Cooper Hewitt's "Made in America" exhibition will also include images ofa Herman Miller furniture factory in Grand Rapids, MI and Alstom's high-speed rail train production in Hornell, NY.

For more information onthe upcoming "Made in America: The Industrial Photography of Christopher Payne" exhibition, which opens December 12, please visit Cooper Hewitt's website.

NEW BALANCE MADE U.S. FOOTWEAR CONTAINS A DOMESTIC VALUE OF 70% OR MORE. MADE MAKES UP A LIMITED PORTION OF NEW BALANCE'S U.S. SALES.

About New Balance

New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 10,000 associates around the globe, and in 2024 reported worldwide sales of$7.8 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of70% ormore and makes up a limited portion ofNew Balance's U.S. sales. To learn more about New Balance, please visit www.newbalance.com; for the latest press information visit http://newbalance.newsmarket.com.

About Christopher Payne

Trained as an architect, Payne (b. 1968) is fascinated by design, assembly and the built form. His latest book is Made in America (Abrams Books, 2023). Payne's earlier books include Making Steinway: An American Workplace, North Brother Island: The Last Unknown Place in New York City, Asylum: Inside the Closed World ofState Mental Hospitals and New York's Forgotten Substations: The Power Behind the Subway. Payne's work has appeared frequently in The New York Times Magazine and in other major publications around the world, including The New Yorker, National Geographic, Scientific American, The Atlantic, Time and Wired, among many others.

About Cooper Hewitt, Smithsonian Design Museum

Cooper Hewitt is America's design museum. Inclusive, innovative and experimental, the museum's dynamic exhibitions, education programs, master's program, publications and online resources inspire, educate and empower people through design. An integral part ofthe Smithsonian Institution-the world's largest museum, education and research complex-Cooper Hewitt is located onNew York City's Museum Mile in the landmarked Carnegie Mansion. Steward ofone ofthe world's most diverse and comprehensive design collections-over 215,000 objects that range from an ancient Egyptian faience cup dating to about 1100 BC to contemporary 3D-printed objects and digital code-Cooper Hewitt welcomes everyone to discover the importance ofdesign and its power to change the world.

For more information, visit www.cooperhewitt.org orfollow @cooperhewitt on Instagram, Facebook and YouTube.

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