Comcast Corporation
03/26/2026 | Press release | Distributed by Public on 03/26/2026 15:17
Introducing Our New Premium Kraft Paper Bag: A Smarter, More Sustainable Choice
EnvironmentMar 26, 2026
Introducing Our New Premium Kraft Paper Bag: A Smarter, More Sustainable Choice
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At Comcast, we're always looking for ways to make every experience better for our customers and for our teammates. Our new premium kraft paper bag does both. It offers a durable, functional bag for customers visiting our Xfinity retail stores, while helping us operate more efficiently and sustainably.
By replacing our previous plastic bags with a premium paper product, we're delivering a solution that reduces plastic waste and offers a cleaner, more modern retail experience.
This isn't just a new look. It's a smarter solution that reflects our commitment to sustainability, operational excellence, and brand innovation.
Designed for impact
The switch from plastic to 100% recyclable paper will eliminate approximately 1 million pounds of plastic from our operations every year.
We also shifted to a North American manufacturing partner, eliminating overseas shipping and reducing emissions associated with transportation by approximately 20% compared to our previous retail bag.
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This is a great example of how cross-functional collaboration leads to better outcomes. Teams across supply chain, sustainability, retail, legal, and brand came together to rethink a basic retail essential and turn it into a smarter, more sustainable solution.
Tom Vogel
Senior Vice President,
Supply Chain and Business Continuity
at Comcast
"The result is a better product for customers and a more efficient, resilient solution for Comcast," said Tom Vogel, Senior Vice President, Supply Chain and Business Continuity, at Comcast.
The new paper bags were designed to be as functional as they are sustainable. Made from the thickest kraft paper available, they're durable enough to hold up to 12 pounds, with reinforced twine handles and folded side walls for added strength. We've tested them in multiple retail locations and offer them in two sizes to ensure they meet the needs of our customers and retail teams.
The kraft paper bags are also good for business, saving approximately $2 million annually. And with closer manufacturing, we cut lead time from 12 weeks to 4 weeks.
This transition is just one example of how we're working to make our operations smarter and more sustainable. It's a small change with a big impact-on our business, on the environment, and on the customers we serve.
Comcast Corporation published this content on March 26, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on March 26, 2026 at 21:17 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]