USDA-endorsed SIAL China provided a platform for U.S. exporters to showcase consumer-oriented agricultural products and connect with buyers in China's retail and hotel, restaurant, and institutional (HRI) sectors. The Shanghai exhibition spanned 200,000 square meters and attracted more than 5,000 exhibitors from 75 countries and 180,000 professional attendees. The USA Pavilion hosted 30 U.S. exporters, including two Cooperators and two State Regional Trade Groups (SRTGs), generating $550,000 in on-site sales and $8.75 million in projected 12-month sales.