Michaels Expands $29 10-Minute Custom Framing Nationwide, Debuting In-Store Photo Printing and Seasonal Options

• Michaels' 10-Minute Custom Framing is now available in all U.S. stores, offering a fast, affordable, and accessible way to turn digital photos into professionally framed, gift-ready keepsakes for just $29 - all in 10 minutes or less.
• New seasonal options are debuting nationwide, featuring Valentine's Day themed mats and upcoming interactive "color-in" mat designs for holidays like Easter and Mother's Day.
• Michaels' 10-Minute Custom Framing will debut in Canada stores later this year.
• Customers can now upload and print high-quality photos directly from their phones for instant "fine art" prints or to pair with any Michaels frame.

Michaels is fueling the joy of creativity and celebration by making it easier than ever to turn life's favorite moments into frame-worthy keepsakes. With the official expansion of its 10-Minute Custom Framing service to all U.S. stores and the launch of instant in-store printing, customers can now transform a digital image into a beautifully printed, professionally framed gift in a single visit.

How 10-Minute Custom Framing Works

• Select: Upload any photo directly from your phone by scanning the in-store QR code.
• Design: Work with a Michaels framing expert to choose your size (8x8 or 8x10), finish (Black, White, Brown, or Natural), and optional mat board.
• Collect: Walk out with a printed, professionally framed, and gift-boxed keepsake or personalized gift - in 10 minutes or less, all for just $29.

A New Way to Print and Frame

The addition of in-store photo printing makes Michaels the ultimate destination for instant, high-quality photo gifts. By simply scanning a QR code, customers can upload images from their camera roll and choose their preferred service:

• Print Only: High-quality prints on fine art paper in four sizes - 4x4, 5x7, 8x8 or 8x10.
• 10-Minute Custom Framing: A professional, all-in-one $29 service including the print, custom frame, and gift box.
• Ready-Made Selection: Print any digital photo to fit a frame you find at your local Michaels.

New Seasonal Enhancements Add a Personal Touch

In addition to going nationwide, the 10-Minute Custom Framing service now offers new seasonal enhancements that give customers even more ways to get creative:

• Valentine's Day Mats: Just in time for the holiday, two new themed designs are available now in all U.S. stores.
• Interactive Mats: Upcoming mats for Easter and Mother's Day are designed for the littlest creators. These interactive DIY designs, hitting stores in April and May, allow kids to hand-color the mats, turning a framed photo into a truly one-of-a-kind gift.

Available Now - With More to Come

10-Minute Custom Framing and in-store photo printing are now available at all U.S. Michaels stores, with plans to expand to Canada stores later this year. To learn more and find a participating Michaels store near you, visit Michaels.com.

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