City of West Hollywood Announces Return to Service for The PickUp

The City of West Hollywood is excited to announce that The PickUp, the City's free weekend ride, will return to service beginning on Thursday, October 9, 2025. The PickUp is a fun and lighthearted service that connects residents and visitors to nightlife, dining, and entertainment destinations in and around West Hollywood's Rainbow District, Center City, and Eastside. In July, the City announced a temporary service interruption for The PickUp to facilitate a transition to a new vendor.

With the return to service, the City is unveiling a fresh updated design for its iconic yellow PickUp vehicles. The new look transforms the fleet with vibrant rainbow hues that evoke the dynamic energy of roadways and movement. Bold, modern typography adds a sleek and contemporary feel, while the colorful design celebrates diversity and creativity, making The PickUp not just a ride, but a rolling symbol of pride and connection to West Hollywood's LGBTQ+ Rainbow District.

"The PickUp has become a staple of weekend nightlife and community life in West Hollywood," said City of West Hollywood Mayor Chelsea Lee Byers. "We're thrilled to welcome its return and we invite everyone to enjoy this unique free service that's as fun as it is practical. With its refreshed design, our bright yellow vehicles now shine with more rainbow flair. The fresh look for The PickUp is bold, modern, and unmistakably West Hollywood, and we can't wait for people to see it rolling down Santa Monica Boulevard."

Since its launch in 2013, The PickUp has provided more than 50,000 annual passenger trips, reducing DUI (Driving Under the Influence), easing traffic congestion, and supporting a safe, vibrant nightlife experience. The service runs along Santa Monica Boulevard in a loop with stops in each direction between N. Robertson Boulevard and N. La Brea Avenue. Riders can hop on and off at key locations to explore bars, clubs, restaurants, and entertainment venues throughout the City.

The PickUp will continue to run on its regular weekend schedule, providing a safe and convenient transportation option for residents and visitors alike. The PickUp will also debut a pilot program of Thursday night rides from March through October. For complete updates, route details, and schedules, please visit wehopickup.com or follow @wehopickup on Instagram, Facebook, and X. Additional information about transit options in the City of West Hollywood can be found at weho.org/transit.

In connection with the temporary closure of Santa Monica Boulevard for AIDS Walk Los Angeles on Sunday, October 12, 2025, The PickUp's service will begin one hour later than usual; service will operate from 3 p.m. to 10 p.m. instead of the regular 2 p.m. to 10 p.m. schedule.

The PickUp will run on Friday, October 31, 2025 as part of the WeHo Halloween Ride special service route. WeHo Halloween Ride vehicles will travel through West Hollywood from N. La Brea Avenue to N. Kings Road along Santa Monica Boulevard from 6 p.m. to 3.a.m. Select vehicles will also run to and from the Hollywood/Highland Metro Station from 6 p.m. to 12 a.m. Details about the WeHo Halloween Ride route and schedule will be posted at wehopickup.com.

For more information, please contact Christian Vasquez, City of West Hollywood Transportation Program Administrator, at (323) 848-6570 or at [email protected]. For people who are Deaf or hard of hearing dial 711 or 1-800-735-2929 (TTY) or 1-800-735-2922 (voice) for California Relay Service (CRS) assistance.

For up-to-date information about City of West Hollywood news and events, follow @wehocity on social media, sign-up for news updates at https://www.weho.org/email, and visit the City's calendar of meetings and events at https://www.weho.org/calendar. West Hollywood City Hall is open for walk-in services at public counters or by appointment by visiting https://www.weho.org/appointments. City Hall services are accessible by phone at (323) 848-6400 and via website at https://www.weho.org. Receive text updates by texting "WeHo" to (323) 848-5000.

For reporters and members of the media seeking additional information about the City of West Hollywood, please contact the City of West Hollywood's Public Information Officer, Sheri A. Lunn, at (323) 848-6391 or [email protected].