Haunted Fanta Factory Brings Horror Icons to Life in NYC and Online

Haunted Fanta Factory Brings Horror Icons to Life in NYC and Online

10-28-2025

Fanta's Haunted Factory brings horror movie icons to New York City and online for a thrilling Halloween experience with exclusive flavors and interactive challenges.

• Fans can explore immersive rooms themed after famous horror villains and protect their Fanta stash in both physical and virtual experiences.
• Limited-edition Fanta cans feature characters like Chucky, Freddy Fazbear, and Michael Myers, with QR codes unlocking exclusive digital content.
• The event runs October 29-31 in NYC, with tickets sold out but walk-in entry available, plus a virtual experience for fans worldwide.

Fanta's Haunted Factory Delivers Halloween Thrills in New York City

Fanta will frighten fans with an immersive, Halloween-themed horror experience in the heart of New York City. Open Oct. 29-31at High Line Nine, the Haunted Fanta Factory aligns with the theatrical release of Black Phone 2 (Oct. 17) and Five Nights at Freddy's 2 (Dec. 5).

Fanta, in partnership with Universal Pictures and Blumhouse, is inviting fans to step into the cinematic worlds of five horror icons: The Grabber (Black Phone), Freddy Fazbear (Five Nights at Freddy's) M3gan (M3gan), Chucky (Child's Play) and Michael Myers (Halloween). Every department inside the Haunted Fanta Factory - from the R&D lab to the bottling line to the quality control facility - has been seized by a different character who sets the stage for an immersive challenge based on their trademark fear factor. Fans must protect the precious, delicious stash of Fanta at all costs.

Exclusive Fanta Flavors and Horror Icon Partnerships

The Haunted Fanta Factory is part of the brand's global partnership with Universal Pictures and Blumhouse featuring limited-edition Fanta cans, including the new flavor Fanta Chucky's Punch. Other on-pack takeovers include M3gan(grape), The Grabber*(strawberry), Freddy Fazbear(orange) and Michael Myers**(pineapple). Consumers can scan on-pack QR codes to access exclusive digital content and experiences.

Behind the Scenes of the Fanta Halloween Campaign

"This year's Fanta® Halloween campaign has been a scream, quite literally," said Ibrahim Salim Khan, Global VP, Fanta. "When five iconic horror villains came after their delicious Fanta, people didn't run, they hunted down every collectible pack and flavor. Far from being scared, they went on a full-blown monster chase. We're not done yet. As Halloween night creeps closer, we're teaming with Universal Pictures and Blumhouse to bring you a one-of-a-kind scare."

Event Details and Virtual Haunted Fanta Factory Experience

The Haunted Fanta® Factory in New York City runs Oct. 29-31,from 6-11 p.m. Tickets are currently sold out, but limited walk-in entry will be available daily. More information here.

Additionally, a virtual Haunted Fanta Factory experience is accessible to fans worldwide. Fans can explore eerie rooms, dodge horror villains and defend their Fanta stash. Click here to explore.

Fanta and Halloween: A Perfect Match for Fun and Flavor

"Fanta and Halloween are the perfect fit because both are fun and delicious," Khan said. "This is the time of the year when our cravings for tasty treats and festivity and self-expression come back to life. And because scary can be fun, too, horror movies are a huge part of Halloween celebrations."

*The Grabber is not available in Latin America.

**Michael Myers is only available in the United States.