Forrester Research Inc.

24/06/2025 | Press release | Archived content

City AM – Cannes Lions: Ad Agencies Are Subsidising Their Own AI Displacement

City AM: Following Cannes Lions, the publication cites VP, Principal Analyst Jay Pattisall's new research that reveals that AI adoption is no longer optional within agencies, with 75% now incorporating AI into their operations, up from 61 per cent last year.

Read the full article here. Read more from Jay here.

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