Truly New York Announces 2026 Holiday Lineup Celebrating New York City’s Most Iconic Seasonal Traditions

October 27, 2026 - Truly New York , the event and hospitality platform created by Uplyft , shares its 2026 holiday lineup, bringing together dining, entertainment and premium access to New York City's defining seasonal traditions.

Leading the lineup is the Thanksgiving Day Parade Brunch at Jazz at Lincoln Center on Thursday, November 26, presented with Dayglo Presents . Overlooking Central Park, the experience pairs views of the 100th Macy's Thanksgiving Day Parade with a multicourse brunch buffet and a four-hour open bar featuring soft drinks and brunch cocktails. An audio capture and broadcast system brings the sounds of the parade into the venue in real time.

Guests can choose from reserved seating options in the Atrium and the Appel Room, whose 50-by-83-foot wall of glass provides a dramatic backdrop for watching the parade. Atrium admission includes a reserved seat at a shared table, parade views from the Atrium and standing-room access to the Appel Room. Private-table and premium options include an Appel Room Sky Box for groups of 12 to 16, featuring an elevated viewing platform near the windows and dedicated butler service for food and beverages.

Seating options and reservations are available at TrulyNewYork.com/jalc .

The season also includes Thanksgiving Day Parade experiences at additional venues across the city, followed by the December 2 Tree Lighting Dinner Gala at 45 Rockefeller Center and December 31 New Year's Eve celebrations in Times Square and throughout NYC.

"For 15 years, we have produced experiences around the moments that make New York unlike anywhere else in the world," said Derrick Cowit, President and Executive Producer of Uplyft and founder of TrulyNewYork.com. "We want people to leave feeling as though they didn't simply see a New York holiday tradition, they became part of one."

TRULY NEW YORK 2026 HOLIDAY CALENDAR