Partnering for Success in 2025

I'm energized by the many opportunities ahead for Broadcom's partner ecosystem, our mutual customers and the VMware and Broadcom software businesses. As I step into my new role leading Broadcom's Global Commercial Sales and Partner organization, I look forward to connecting directly with you - listening to your perspectives and feedback, while further collaborating on how we can drive mutual growth and achieve shared goals.

In 2025, my focus will be on driving growth, delivering value, and strengthening alignment by prioritizing the following three core areas:

1. Prioritizing Value-Based Solution Providers

In 2025, we will strengthen our commitment to a select group of value-based solution providers who are truly investing in the VMware and Broadcom software businesses. These partners are not only aligned with our technology vision, but are also making significant investments in skills, capabilities, dedicated resources, and customer success.

• Why It Matters: Success depends on partners who are not just selling products, but delivering real value for our mutual customers. By prioritizing these partners, we can deliver better value to customers, ensure long-term growth, and strengthen our mutual investments.
• What to Expect: Enhanced support, training, and flexible incentives for eligible partners who demonstrate commitment to the Broadcom software portfolio, including VMware solutions. We're empowering you to decide where to invest your Broadcom dollars while we're simplifying the process.

2. Shifting Professional Services to Partner-Delivered Models

Another major focus for 2025 is transitioning professional services from Broadcom-led engagements to partner-delivered services. This shift represents a significant opportunity for our partners to lead and deliver critical implementation, consulting, and optimization services to customers.

• Why It Matters: Partners are uniquely positioned to provide localized expertise, scale, and value-added services. By enabling our ecosystem to take on professional services, we empower partners to grow their practices while providing customers with access to more agile, responsive solutions.
• What to Expect: Investments in training, certification programs, and tools to help partners deliver world-class professional services for VMware and Broadcom software solutions.

3. Accelerating a Successful Path to Our Mutual Customers' VCF Adoption

Our customers' success is at the heart of Broadcom's strategy. Customer success depends on fully unlocking the value of the software solutions in which they've invested. In 2025, we'll focus on guiding commercial customers along their VCF adoption journey, helping them modernize, optimize, and future-proof their IT infrastructure.

• Why It Matters: Broadcom has simplified and optimized our VCF offering to make it easier for customers and partners to determine the right solution for their unique business needs. VCF, as an example, represents the foundation for digital transformation, combining compute, storage, and networking into a seamless platform. Partners play a critical role in enabling customers to deploy, adopt, and realize value from VCF or their other chosen solutions.
• What to Expect: Closer collaboration with partners to support VCF implementations, customer enablement programs, and tools to measure and showcase customer success.

A Shared Vision for 2025

Our partners are the key to driving success for our VMware and Broadcom software businesses, and, most importantly, for our customers. As we prioritize value-based partnerships, enable partner-led professional services, and support customers on their VCF journey, we will unlock new opportunities and achieve sustainable growth together.

I'm excited about what lies ahead and look forward to collaborating with our partners to ensure a successful 2025. Let's continue to invest, innovate, and grow-together.

Here's to a strong and successful year ahead!