Expedia Group research reveals the future of business travel: TMC optimism high, but confidence lags in meeting traveler expectations

SEATTLE, MARCH 10, 2026 - New research from Expedia Group, detailed in the report The future of business travel: Is market optimism outpacing capability, reveals that travel management companies (TMCs) are highly optimistic about the next three years of business travel - yet many lack confidence in their ability to meet the rising expectations of today's business travelers.

Respondents reported strong optimism (95%) about the next three years of business travel, citing increasing demand and the accelerating return of corporate travel programs.

At the same time, the findings show a clear expectation-execution gap. Although traveler expectations have increased across blended trip planning (85%), booking simplicity (84%), loyalty rewards (83%) personalization (81%), and mobile booking (76%), only 30-40% of TMC leaders feel very confident they can meet these needs today. Confidence is particularly strained among larger TMCs (250+ employees), where operational complexity is highest.

This expectation gap mirrors insights from Expedia Group's latest perspective on business traveler behavior, which shows travelers increasingly prioritizing efficiency, personalization and flexibility including more intuitive booking flows, clearer loyalty value and the ability to seamlessly combine business and leisure needs. Together, these trends underscore mounting pressure on TMCs to modernize the end-to-end experience and keep pace with shifting traveler behavior.

AI investment is widespread: all respondents report adopting AI, and nearly all are investing in automation and real-time data analytics (97%). However, fewer than half believe their budgets for emerging technologies are sufficient, indicating that ambition is outpacing foundational readiness.

"Business travel is entering a phase of immense opportunity - and equally immense pressure. Leaders know exactly what travelers want, but many lack confidence that their current systems can deliver," says Carolina Cabero, SVP Expedia Group B2B. "Closing that gap is now the challenge. With integrated platforms enhanced by AI and stronger tech investments - such as Expedia Group B2B's extended Rapid API offering - TMCs can meet rising expectations with confidence, adapt faster, and lead the next era of business travel with certainty."

Read more report findings, and how Expedia Group B2B is supporting TMCs in our latest blog post.

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Methodology

The research was conducted by Censuswide between November 26 and December 4, 2025, surveying 214 senior decision-makers at travel management companies across the US, UK, Netherlands, Italy, Belgium, Spain, Australia, China, India, and Japan. Censuswide abides by the Market Research Society code of conduct and ESOMAR principles and is a member of the British Polling Council.

About Expedia Group

Expedia Group, Inc. (NASDAQ: EXPE) is the global travel marketplace with one purpose: to help travelers explore the world, one journey at a time. Expedia Group™ connects travelers, partners, and advertisers through its trusted brands, leading technology, and rich first-party data, delivering predictive, personalized experiences that shape the future of travel.

Expedia Group's ecosystem includes three flagship consumer brands - Expedia®, Hotels.com®, and Vrbo® - the largest B2B travel business, and a premier advertising network. Guided by an experienced and passionate global team, Expedia Group helps millions of travelers in more than 70 countries explore the world with confidence and ease.

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