06/12/2025 | News release | Distributed by Public on 06/12/2025 07:03
As restaurants continue to navigate staffing challenges, shifting customer expectations, and softer market conditions, one thing is becoming clear: the road to new revenue might just run through the car.
In a recent webinar, Revolutionizing Restaurant Ordering: Tapping Into the In-Vehicle Driver Market, two SoundHound AI executives - Ben Bellettini, Senior Vice President of Restaurant Sales, and Seth Greenberg, Director of Demand Generation and Strategy - discussed how in-vehicle voice commerce is opening new revenue streams for restaurants.
Voice commerce allows drivers to place orders by just talking to an in-car voice assistant.
They also shared highlights of the recent SoundHound AI-sponsored quantitative research study, conducted by research and analytics firm, Big Village, revealing that consumers are eager to order food through this new in-vehicle platform. All quoted stats in the blog are from that study.
You can listen to the full webinar recording here.
Here are the 10 key takeaways from the discussion:
1. Consumers want convenience, anywhere, anytime.
Ben: Convenience is top of mind for restaurant guests, and technology is playing an important role in fulfilling that, making ordering faster, easier, and more accurate. Consumers are open to all types of ordering platforms both on-premise and off-premise, including voice AI, self-serve kiosks, mobile apps, and more.
2. AI is now the front door for discovery.
Seth: People aren't only searching on Google anymore - they're asking ChatGPT, their car, or their voice assistant.Discovery is changing fast. Restaurants need to ensure they're discoverable on AI platforms where decisions now begin.
3. Simpler and safer In-vehicle voice ordering spurs impromptu food ordering.
Ben: Consumers are becoming more spontaneous in their food ordering - they're hungry now, in motion, and turning to voice assistants in their vehicles to guide dining decisions. And 63% say they find it safer ordering with voice commerce than using the phone.